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Press Release
2022 State of the Whole Brand Report Released by Barkley; Reveals How Whole Brands Dominate the Market and Win with Consumers, Investors, Employees

Independent creative idea company Barkley has released its third annual State of the Whole Brand report and research study, “How to Build a Whole Brand. Right Now.”

The results: Whole brands out-profit, outperform and out-impact fragmented brands. In three years of studying total brand performance, Barkley found the Whole Brand Index can predict at near 70 percent accuracy what it takes for a brand to be successful in the market. The report also found whole brands are preferred two-and-a-half times more often than category competitors, are five times more likely to be seen as a brand on the rise, double the Standard & Poor’s 500 index in market performance and command a premium price among consumers.

View the full release HERE


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