Independent creative idea company Barkley has released its third annual State of the Whole Brand report and research study, “How to Build a Whole Brand. Right Now.”
The results: Whole brands out-profit, outperform and out-impact fragmented brands. In three years of studying total brand performance, Barkley found the Whole Brand Index can predict at near 70 percent accuracy what it takes for a brand to be successful in the market. The report also found whole brands are preferred two-and-a-half times more often than category competitors, are five times more likely to be seen as a brand on the rise, double the Standard & Poor’s 500 index in market performance and command a premium price among consumers.
View the full release HERE
Defying Online Algorithms with Authentic, Impactful Storytelling
Join us as representatives from BarkleyOKRP lead a thought-provoking discussion with two brands that care deeply about their workers' rights and wellbeing, Tony's Chocolonely and Driscoll's, about how to successfully involve consumers in social-justice issues with authentic storytelling that defies online algorithms — Friday, May 10, at Brand-Led Culture Change.
Published Aug 2, 2022 3am EDT / 12am PDT / 8am BST / 9am CEST