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BASF launches broad-spectrum UV filter Z-COTE® LSA

BASF launches broad-spectrum UV filter Z-COTE® LSA

FLORHAM PARK, NJ, September 5, 2012 -- BASF announced today the launch of Z-COTE® LSA, its latest inorganic, broad-spectrum ultraviolet (UV) light filter. Z-COTE LSA provides broad-spectrum protection from long wave UVA rays and medium wave UVB rays by physically scattering, reflecting and absorbing solar radiation.

BASF launches broad-spectrum UV filter Z-COTE® LSA FLORHAM PARK, NJ, September 5, 2012 -- BASF announced today the launch of Z-COTE® LSA, its latest inorganic, broad-spectrum ultraviolet (UV) light filter. Z-COTE LSA provides broad-spectrum protection from long wave UVA rays and medium wave UVB rays by physically scattering, reflecting and absorbing solar radiation. The filter is hypoallergenic, making it an ideal ingredient for use in daily skin moisturizers and beach wear products formulated for sensitive skin. Z-COTE LSA and its increased particle size complements BASF’s current Z-COTE product line, offering excellent transparency and outstanding dispersing properties to address previously unmet market needs. “With broad spectrum protection that fulfills the new U.S. Food and Drug Administration (FDA) standards and its unique particle size, Z-COTE helps solve an unmet market need,” said Al Pearce, Senior Marketing Manager, BASF Personal Care. “Z-COTE LSA allows formulators to develop safe and gentle sun protection for daily wear and sunscreen applications.” Innovative market concepts for the personal care industry Z-COTE LSA is featured in six BASF product formulations based on extensive research that revealed top trends consumers will see in 2013. The formulations are available for customer trial and listed in the first edition of BASF Create magazine that was first featured at the New York Society of Cosmetic Chemists (NYSCC) Supplier’s Day in May 2012: • Sunscreen stick with SPF 30 • Natural lip balm with SPF 15 • Light weight mineral foundation • Day cream with naturally sourced UV protection SPF 15 • Pink Lotus lipstick with SPF 15 • Golden Hue body lotion About BASF Care Chemicals BASF Care Chemicals division offers a broad range of ingredients for hygiene, personal care, home care, industrial & institutional cleaning, and technical applications. We are the global leading supplier for the cosmetics industry as well as the detergents and cleaners industry and support our customers with innovative and sustainable products, solutions and concepts. The division’s high-performance product portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients, pigments and UV filters. Superabsorbent polymers developed for the full spectrum of hygiene applications complete the range. We have production and development sites in all regions and are expanding our presence in emerging markets. We are where our customers need us around the world. BASF - The Chemical Company. BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,000 employees in North America, and had sales of $20 billion in 2011. For more information about BASF’s North American operations, visit www.basf.us. BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com. For more information contact: Laura Partynski BASF Corporation Tel: (973) 245-7838 E-mail: [email protected]