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Press Release
Bumble Bee Foods and SAP Create Blockchain to Track Fresh Fish from Ocean to Table

SAP and Bumble Bee Foods, North America’s largest branded shelf-stable seafood company, today announced Bumble Bee Foods is using the SAP® Cloud Platform Blockchain service to trace the journey of yellowfin tuna from the Indonesian ocean to the dinner table.

Together, SAP and Bumble Bee continue to innovate and improve upon seafood traceability as more and more consumers demand to know their food is safe and sustainably sourced. This announcement was made at SXSW, taking place March 8–17 in Austin, Texas.

Read full release here.

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