- Report unveils climate action readiness of almost 10,000 consumers in 10 countries
- Majority expect companies to take responsibility for the climate and are also willing to change their consumption habits
- Climate-friendly labels are key decision aids for consumption
For 75%, climate change is still a high or top priority. Around 60% want to make their purchases climate-friendly and therefore need transparent information. This has clear consequences for companies: Consumers expect them to take responsibility to help protect the climate and to communicate their climate action initiatives transparently. These are the findings of the Climate Action Awareness Report 2022, conducted by the market research institute Appinio on behalf of ClimatePartner on June 22, 2022. Almost 10,000 people aged 14 and over in Austria, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, the UK, and the USA participated in the survey. View the full release here
