Dentsu International is the first global advertising agency network to implement Salesforce Net Zero Cloud, an innovative, integrated real time data gathering and reporting tool to create greater accountability and transparency for its 2030 Social Impact strategy. This follows dentsu’s lead in becoming one of the first companies in the world to have its net zero target approved under the new Science Based Target initiative’s Net Zero Standard.
Dentsu are amongst leading sustainable businesses globally who are advocating and collaborating for ambitious action on climate change. Net Zero Cloud will enable dentsu to monitor in real time progress against targets supporting dentsu’s net zero transformation including energy, building performance, waste management, C02 emissions and ESG KPIs linked to dentsu’s executive incentive plan. Tailored reporting and predictive analysis will help identify opportunities to further integrate or accelerate progress, including opportunities to engage suppliers and clients.
Net Zero Cloud will be operational in 10 major dentsu markets in 2022, including the US, UK, Germany, China and India. Over time, dentsu international will integrate further advanced capabilities including benchmarking for its offices, suppliers, carbon credit management, and dedicated initiative reporting and action plans. This initiative helps accelerate dentsu’s drive to a deep decarbonisation target of 90% reduction in absolute carbon emissions across its entire value chain by 2040.
Read the full release here.