Press Release
Dentsu International to mobilise 10,000 young creatives to help cut food waste in global collaboration with schools, NGOs and global brands

Global ‘Rise Up’ challenge to be delivered by dentsu volunteers to diverse future talent through The Code

Dentsu International today announced the launch of its first global ‘Rise Up’ Challenge to upskill 10,000 young people in digital media and creative communications and showcase their best campaign ideas to inspire consumers to drastically reduce their food waste.

Food waste is a significant factor in both climate change and biodiversity loss and responsible for an estimated 10 per cent of global greenhouse gas emissions, with one third of all food produced ending up in landfill sites. With increasing recognition of the role that humans play in creating environmental damage, dentsu is sharing its expertise in changing behaviour with a generation that wants to make a difference.

Read the full release here.

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