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Press Release
Dow introduces new leather alternative for the automotive market

  • First to commercialize for the global automotive seating market
  • Expansion of application beyond automotive into other consumer and lifestyle segments anticipated

Shanghai, China – March 26, 2024 – Dow (NYSE: DOW) has formulated a breakthrough option of polyolefin elastomers (POE) based artificial leather - a solution to address the automotive industry’s need to shift towards increasingly animal-free product alternatives to leather.

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