Sustainable Brands Aotearoa will mark its New Zealand launch by holding a one-day symposium in Tauranga on August 15th. Two international speakers, Daniel Aronson and Dr Leyla Acaroglu, will headline the event, which is designed to help businesses challenge the status quo and make positive social and environmental change.
“Companies often believe that they can’t afford to do the right thing by people and the planet, but the opposite is true,” Aronson explains. “Values can – and should – be a significant part of your business success. The truth is most industries, and most of your competitors, are doing more on sustainability. If you don’t, you’ll fall behind and your competitors will reap the benefits.”
According to IBM’s Institute of Business Value 2022 CEO Study, more than 80% of CEOs said sustainability investments would drive better business results. Yet more than half of the 3000 CEOs surveyed ranked “unclear economic benefits” as the biggest road block to achieving their objectives.
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Sustainable Brands Staff
Published Jul 12, 2024 3pm EDT / 12pm PDT / 8pm BST / 9pm CEST