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Press Release
Hasbro Ranks #23 in Inaugural Ranking of US RepTrak® 100 List

Chosen by Reputation Institute as one of America’s Most Reputable Companies based on innovation, governance, citizenship and more

Pawtucket, R.I., May 13, 2015 -- Hasbro, Inc. (NASDAQ: HAS) has been named among the most reputable companies in the United States, according to the annual US RepTrak® 100 list released today by Reputation Institute and published in Forbes. The US RepTrak® rankings measure the public’s perception of companies based on seven dimensions: innovation, leadership, governance, citizenship, workplace, performance, and products/services.

In the Company’s first year of eligibility, Hasbro ranked 23rd on the 2015 list of America’s 100 most reputable companies, which is compiled annually by Reputation Institute, the world’s foremost research and advisory firm focused solely on corporate reputations.

“We are incredibly proud of all of our corporate rankings and awards, and are especially honored to rank so highly in our first year on the US RepTrak 100 list, as it is a reflection of the public’s perception of our Company and how we conduct our business,” said John Frascotti, President, Hasbro Brands. “Consumers are at the heart of everything that we do and we know that our efforts to build a safe and sustainable world for future generations is part of how we earn our consumer’s trust and respect each and every day as we fulfill our mission of ‘Creating the World’s Best Play Experiences.’”

Today’s announcement by the Reputation Institute builds on the recognitions Hasbro already has received this year, having been named as a 2015 World’s Most Ethical Company® and #2 on the 100 Best Corporate Citizens List for 2015. These prestigious accolades highlight Hasbro’s commitment to operating responsibly and ethically-- from product safety to environmental sustainability and governance and ethics.

Reputation Institute’s RepTrak® model is the gold standard for reputation measurement, providing a one-of-a-kind measurement of how the public views the world’s best-known companies. The RepTrak® database is normative, examining 15 stakeholder groups in more than 25 industries and more than 50 countries for more than 7,000 companies. The 2015 US RepTrak® 100 examines perceptions of companies by the US general public based on over 70,000 interviews.

“The top U.S. companies proactively manage their reputations by investing as much in corporate dimensions like governance, citizenship and workplace as they do in their products and services,” says Brad Hecht, Chief Research Officer at Reputation Institute. “Companies with strong reputations are 15 times more likely to attract better talent and they reap significant financial benefits, too. The most reputable companies see a stock performance that is 2 times better than the overall market and they benefit from a 6.5% increase in recommendations every time they improve their RepTrak® score by 5 points.”

The complete ranking of the US RepTrak 100 companies can be found at

To learn more about Hasbro's Corporate Social Responsibility efforts, please visit

About Hasbro

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games to television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company’s Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year. Learn more at and follow us on Twitter (@Hasbro & @HasbroNews).

About Reputation Institute

Reputation Institute (RI) is the world’s leading research-based consulting and advisory firm for reputation. RI enables many of the world’s leading companies to make more confident business decisions that build and protect reputation capital, analyze risk and sustainability topics, and drive competitive advantage. RI’s most prominent management tool is the RepTrak® model for analyzing the reputations of companies and institutions — best known via the Global RepTrak® 100, the world’s largest and most comprehensive study of corporate reputations, as well as Country RepTrak® and City RepTrak® studies that look at reputation across organizations within a given geography. Learn more at:

© 2015 Hasbro, Inc. All Rights Reserved.


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