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Press Release
LVMH Perfumes & Cosmetics chooses Eastman Cristal™ Renew to begin elimination of virgin plastic

KINGSPORT, Tenn., June 1, 2021 -- LVMH Perfumes & Cosmetics, a division of luxury powerhouse LVMH, today announces its collaboration with global specialty material provider Eastman (NYSE: EMN) to develop packaging made possible through Eastman's molecular recycling technologies.

Parfums Christian Dior is the first of LVMH's major historic Houses to introduce Eastman Cristal™ Renew copolyester, with 30% certified recycled content,* for its Dior Addict Lip Maximizer packaging that hits shelves this summer. Eastman and LVMH will continue to work together on sustainable packaging solutions across LVMH's family of distinguished brands, with additional adoption expected over the next several months.

View the full release here.

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