Parfums Christian Dior is the first of LVMH's major historic Houses to introduce Eastman Cristal™ Renew copolyester, with 30% certified recycled content,* for its Dior Addict Lip Maximizer packaging that hits shelves this summer. Eastman and LVMH will continue to work together on sustainable packaging solutions across LVMH's family of distinguished brands, with additional adoption expected over the next several months.
View the full release here.
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Eastman
Published Jun 1, 2021 12pm EDT / 9am PDT / 5pm BST / 6pm CEST