Press Release
New Leading Indicators of Performance To Be Featured at New Metrics of Sustainable Business Conference

SAN FRANCISCO, August 15, 2012 – Sustainable Brands is set once again to convene business strategists and financial leaders at the Wharton School of Business, to examine leading-edge examples of new business metrics that measure environmental, social and financial impact. Leading companies have recognized the importance of updating the meaning and measure of value in the 21st century and specific methodologies now exist for demonstrating return on investment from innovative sustainability commitments. For a second year, The New Metrics of Sustainable Business Conference will bring together business, sustainability and thought leaders who are actively engaged in designing and implementing new sustainability measures to prioritize, manage and communicate their efforts.

Co-hosted by the Wharton Program for Social Impact and The Initiative for Global Environmental Leadership (IGEL) of the Wharton School at the University of Pennsylvania, this 2-day event will showcase breakthrough research and modeling approaches that are proving useful to companies such as Procter & Gamble, Hewlett Packard, Timberland, Jones Lang LaSalle, Bloomberg, REI, Dow Chemical, Xerox, and many others.

“More companies are recognizing the value in quantifying a wide range of sustainability efforts and translating these into various forms of business return, including stock price, brand value uplift, supply chain stability, a more engaged and productive workforce, and beyond,” notes KoAnn Skrzyniarz, founder of Sustainable Brands. “Convening this important dialogue directly supports our mission to help more brands prosper by leading the way to a better future. Our focus is on bringing more companies into this dialogue this year, to help them recognize the value these new metrics have, not only to help them deliver their own market-leading performance, but to accelerate the shift to a sustainable economy as well.”

This year’s conference expands to two full days, and over 50 speakers will participate in in-depth discussions with participants, ranging from: the latest from The Nature Conservancy’s collaboration with Dow Chemical on valuing ecosystem services; how companies such as Procter & Gamble and Hewlett Packard are creating new value from measuring impact in their supply chains; and a fresh and forward-thinking conversation with the CFO of Jones Lang LaSalle, on how sustainability and finance teams can drive sustainability deeper into the core of the business for improved ROI. Additional program information and speakers can be found on the event website.

Companies supporting this year’s event include Nestlé Waters North America, a natural resource company committed to sustainable water usage; icix, a collaborative commerce network that enables businesses to connect and share mission-critical information with their trading partners; Energy Points, a cloud-based calculation engine that facilitates greater financial and environmental ROI; and UL Environment, a strategic consulting service that helps companies build market share, grow profits, and leverage sustainability as a platform for growth. Each of these organizations will be sharing how advances in technology and information resources are enabling companies to achieve greater transparency and efficiency with qualitative and quantitative data and new metrics analysis.

To coincide with this event, Sustainable Brands will be publishing daily features, interviews, columns and case studies focused on “The New Metrics of Sustainable Business” throughout the month of September on SustainableBrands.com. Editorial submissions are still being considered that showcase leading-edge examples of business metrics that value, measure, and help connect financial, environmental and social impact. Inquiries may be directed to Marketing and Editorial Coordinator Jennifer Elks at [email protected]

For more information on The New Metrics of Sustainable Business Conference taking place at the University of Pennsylvania campus on September 27 and 28, visit SBiif.com. Capacity is limited at this event in order to maintain an open and engaged dialogue between presenters and participants throughout the event. Prices go up soon.

About Sustainable Brands
Sustainable Brands is the global learning, collaboration, and commerce community committed to replenishing the world through better brands. Sustainable Brands offers news and views from thought and practice leaders, online and live events, a robust resource library, peer-to-peer learning groups, E-learning, and a set of solutions providers for corporate brand and sustainability professionals, social entrepreneurs and the ecosystem of supporting value partners. Sustainable Brands inspires, engages and equips today's business and brand leaders to grow revenues and enhance brand value, reputation and loyalty, while helping create a healthy and sustainable future for all. Sustainable Brands is a production of Sustainable Life Media, located in San Francisco CA.

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