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Press Release
New USDA Organic Fruit and Nut Snack Bar from Clif Bar & Company

EMERYVILLE, Calif.--(BUSINESS WIRE)--Clif Bar & Company today announces the launch of CLIF® Organic Trail Mix Bar. CLIF Organic Trail Mix Bars feature fruits and nuts like crunchy almonds, whole wild blueberries, and chunks of delicious dark chocolate. The latest offering furthers Clif Bar & Company’s commitment to crafting delicious, organic foods that combine great taste with the nutritious energy needed for the day’s adventure.

“We set out to create the best tasting snack bar with organic ingredients to give people energy for their daily activities. The bar is packed with organic nuts and fruit that are grown in a way that is good for people and the world in which they live.”

“Clif Bar & Company not only nourishes some of the world’s best athletes, we also pride ourselves in offering on-the-go organic snacks for busy people,” said Doug Cornille, brand director at Clif Bar & Company. “We set out to create the best tasting snack bar with organic ingredients to give people energy for their daily activities. The bar is packed with organic nuts and fruit that are grown in a way that is good for people and the world in which they live.”

Clif Bar & Company aims to be a catalyst for a just and sustainable food system and believes that using organic ingredients connects healthy people to a healthy planet. Since going organic in 2002, the company has purchased more than 500 million pounds of organic ingredients and has kept 6 million pounds of pesticides out of the soil, water and air. The company’s commitment to organic also helps fight climate change and protect plant and animal biodiversity.

CLIF Organic Trail Mix Bar is available in seven flavors – Coconut Almond Peanut, Cranberry Almond, Dark Chocolate Almond Sea Salt, Dark Chocolate Cherry Almond, Dark Chocolate Peanut Butter, Dark Chocolate Pomegranate Raspberry, and Wild Blueberry Almond.

Each flavor is gluten free, 200 calories or less and a good source of fiber1. Like all products from Clif Bar & Company, CLIF Organic Trail Mix Bar contains zero grams trans fat and sources ingredients that are not genetically engineered, with no partially-hydrogenated oils, high fructose corn syrup, artificial flavors or synthetic preservatives.

Available nationwide April 2015; SRP: $1.69-$1.79; Four-bar multipack: $5.99.

About Clif Bar & Company

Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar.

1 Contains 8-13g fat

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