Origins Becomes First Global Prestige Beauty Brand to Utilize Advanced Recycled Resin in Tube Pack Format
Origins, a prestige global skincare brand that delivers high-performance formulas powered by nature and proven by science, and its parent company, The Estée Lauder Companies (ELC), today announced a partnership with global chemical industry leader SABIC and strategic beauty packaging manufacturer Albéa to bring an advanced recycled tube package to market in 2021.
Origins will be the first prestige beauty brand to leverage SABIC’s innovative, advanced recycling technology to produce a tube pack format made from previously difficult to recycle, post-consumer mixed plastics material.
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Published Oct 14, 2020 8am EDT / 5am PDT / 1pm BST / 2pm CEST