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PepsiCo joins New Plastics Economy Initiative as Core Partner

PepsiCo has joined the New Plastics Economy initiative as a Core Partner, signaling the global food and beverage company's continued commitment to reduce packaging waste. Led by the Ellen MacArthur Foundation, the New Plastics Economy is bringing together industry, government, NGOs, scientists, students and citizens to build a more sustainable global plastics value chain.

PepsiCo has joined the New Plastics Economy initiative as a Core Partner, signaling the global food and beverage company's continued commitment to reduce packaging waste.

Led by the Ellen MacArthur Foundation, the New Plastics Economy is bringing together industry, government, NGOs, scientists, students and citizens to build a more sustainable global plastics value chain.

PepsiCo's participation in the initiative supports the company's previously announced goals to strive for 100% of its packaging to be recoverable or recyclable by 2025 and to partner to increase packaging recovery and recycling rates. These goals are part of PepsiCo's Performance with Purpose vision to deliver top-tier financial performance over the long run by integrating sustainability into its business strategy.

"PepsiCo is committed to taking aggressive action to promote sustainability within our direct operations, while also acting far beyond our own walls through collaboration with others," said Mehmood Khan, PepsiCo's Vice Chairman and Chief Scientific Officer of Global Research and Development.

Circularity by Design: How to Influence Sustainable Consumer Behaviors

Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.

"Unlocking new packaging material innovation and increasing consumer recycling rates requires strong partnership across the public and private sectors. The New Plastics Economy initiative is an important step towards creating a more sustainable packaging ecosystem and we are delighted to be a core partner."

PepsiCo's involvement in the New Plastics Economy is one of a series of collaborations the company is already undertaking to tackle packaging waste:

  • PepsiCo announced an agreement with biotechnology leader, Danimer Scientific in March 2017, on the development of biodegradable film resins for thin film packaging.
  • PepsiCo, through the PepsiCo Foundation, was a founding member of the Closed Loop Fund, which is investing $100 million to raise recycling rates in the United States, including through improved curbside recycling and materials processing.
  • PepsiCo Recycling works with schools K-12, college and university campuses and local communities in the United States through various programs and initiatives to boost recycling infrastructure and raise awareness. In the almost 4000 schools that PepsiCo Recycling has partnered with since 2010, 93 million cans and bottles have been recycled and over $1 million in prizes and incentives has been distributed to participating schools.

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