Press Release
Puffs Now Makes it Easier For Consumers to Choose Responsibly Sourced Facial Tissues

Published 6 years ago. About a 2 minute read.

Puffs strengthens its commitment to responsible forestry management by earning and labeling Forest Stewardship Council® (FSC®) certification on all of its facial tissue paper products. Consumers can now find the FSC and Rainforest Alliance CertifiedTM seals on-pack ensuring that one hundred percent of the virgin fiber sourced for Puffs comes from responsibly managed sources. The dual Rainforest Alliance and FSC seals communicate to consumers that the sustainable sourcing was certified to FSC standards by the Rainforest Alliance.

“To secure a future for our planet, P&G knows how critical it is to preserve our world’s forests. Our partnerships with Forest Stewardship Council and the Rainforest Alliance ensure that the tree fibers used in our products, like Puffs and Charmin, come from responsibly managed forests while still delivering the superior product experience our consumers expect,” said Tonia Elrod, Director, Family Care Communications & Sustainability. “By adding Puffs products to our roster of certified paper products alongside Charmin, it is our goal to continue to deliver on our commitments to responsible forestry.”

“We applaud Procter & Gamble for making its iconic Puffs tissue products FSC-certified,” said Corey Brinkema, president of the Forest Stewardship Council US. “This accomplishment is a tribute to their hard work, which includes efforts with partners to add 500,000 acres of FSC-certified forest in the Southeastern US,” he added.

P&G knows that consumers today strive to be environmentally friendly and Puffs is proud to share information and insights online on its approach to responsible papermaking to empower its consumers to do the same to make informed decisions.

Corporate political responsibility: Lessons learned in 2024 and support for 2025 and beyond

Since 2021, the SB community has explored what it means for companies to use their political influence responsibly in an increasingly polarized world. What have we learned? Join us for an interactive "community café" to dive into this — as well as the Erb Institute's new CPR Decision Tool & Executive Conversation Guide and related case studies — Monday, Oct. 14, at SB'24 San Diego.

Tell me more!

“P&G sets an example of environmental and social responsibility for other companies and for their millions of customers, helping drive both supply and demand for sustainably sourced facial tissue products,” said Richard Donovan, Rainforest Alliance senior vice president and president of forestry. “The Rainforest Alliance is proud to partner with P&G and the Puffs brand in their commitment to source from responsibly-managed forests.”

To learn more about Puffs’ environmental commitments and progress, please visit the Puffs Sustainability Page.

Forest Stewardship Council