Saatchi & Saatchi S Diversifies Roster of Clients with Five New Irresistible Brands
Caesars Entertainment, Jackson Family Wines, Efficiency Exchange, Roominate and I:CO Partner with Award-Winning Sustainability Consultancy
San Francisco - March 18, 2014 - Saatchi & Saatchi S today announced it has started working with four new brands: Caesars Entertainment, Jackson Family Wines, Efficiency Exchange and Roominate. The new, diverse group of companies expands the agency’s existing roster of clients that rely on Saatchi & Saatchi S’ expertise in sustainability strategy, engagement and communications services.
“Sustainability has shifted from critical to imperative for businesses of all shapes and sizes,” said Annie Longsworth, CEO of Saatchi & Saatchi S. “Environmental concerns continue to escalate, as do social issues, demanding that businesses be thoughtful and strategic about how they operate and communicate. We believe sustainability today is all about engagement and innovation—and it’s really exciting to share our thinking with a diverse mix of new clients.”
The new clients include:
Global hospitality company, Caesars Entertainment, has partnered with Saatchi & Saatchi S to drive external visibility for the company’s various sustainability initiatives, as well as to build awareness for its environmental and corporate responsibility programs for employees, guests and the communities it serves.
Sonoma County based Jackson Family Wines is one of the last remaining family-owned and operated winery groups, known best for iconic wineries such as Kendall-Jackson, La Crema and more. Built on a philosophy of hard work, land stewardship and creating world-class wines in the premium and luxury category, the company continues the legacy of its founder, icon Jess Jackson. Jackson Family Wines is working with Saatchi & Saatchi S to expand awareness of its commitment to sustainability among consumers and other key stakeholders.
Developer of next generation cost management software for Chinese factories**,** Efficiency Exchange (EEx), hired Saatchi & Saatchi to run communications efforts surrounding the launch of its first product, EEx Charge. The Washington D.C. based startup is looking to gain visibility within the U.S. business and financial communities, in addition to generating awareness for its tool among the millions of underserved manufacturers in China.
Roominate is an award-winning, wired building system for girls that inspires creative learning and empowers innovative open-ended play. Roominate and Saatchi & Saatchi S kicked off the relationship at Toy Fair in New York, highlighting founders Alice Brooks and Bettina Chen as thought leaders in STEM-based learning, educational toys that inspire girls to consider careers in science, engineering and technology.
Committed to eliminating textile waste, I:Collect USA (I:CO) is a global, end-to-end solutions provider for the closed loop recycling of clothing, shoes and other textiles. The company partnered with Saatchi & Saatchi S to increase awareness about textile waste and promote its first ever city-wide initiative with the City of San Francisco, a program designed to help achieve the city’s environment goal of Zero Waste by 2020.
About Saatchi & Saatchi S
Saatchi & Saatchi S is a leader in architecting social and brand movements designed to make sustainability irresistible to all stakeholders. Its offices in San Francisco, London and Singapore collaborate with brands of all sizes, developing and executing powerful ideas that inspire and engage people. For more information, visit www.saatchis.com and follow on Twitter, Facebook and Linkedin.