Press Release
Shelton Group Study Shows Decline in Energy-Efficient Product Purchases and Home Improvements

KNOXVILLE, Tenn. – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that its latest Utility Pulse study shows that energy-saving habits have declined in the last three years. The national poll shows decreases in many behaviors, including those listed below: • Replacing incandescent bulbs with energy-efficient CFLs or LEDs, down 13 percent • Adding sealing, caulking or weatherstripping, down 17 percent • Purchasing a higher-efficiency/ENERGY STAR qualified appliance, down 6 percent In addition, the survey found: • 50 percent of Americans still don’t unplug chargers and un-used appliances • 40 percent don’t use energy-saving thermostat settings • Almost 70% haven’t changed their water heater settings to save energy “Energy-efficient product purchases and home improvements continue to decline, yet three-quarters of American homes likely need these improvements,” said Suzanne Shelton, founder and CEO of Shelton Group. “And more than 40 percent of those who’ve actually done something are frustrated because they aren’t seeing the reduction they expected on their utility bills.” The survey also found that while only 8–18 percent of energy-efficient product buyers admit to doing so, 50 percent of consumers say they would likely use new, more energy-efficient equipment more than their old units. And, while 80 percent say incentive programs impact purchase decisions, only 30 percent of those who have made improvements took advantage of an incentive program. “Forty percent of those we surveyed said they are concerned about the world our children and grandchildren will inherit, but we as Americans simply aren’t taking responsibility for our own energy consumption,” said Shelton. “We do not understand the environmental impact of our energy use – we’re more strongly driven by our wallets when it comes to energy. And even then, sometimes we’d prefer to blame our utility company than actually take responsibility for our own consumption and the ensuing monthly utility bills.” For information or to download the full Utility Pulse study, visit http://sheltongrp.com/what-we- do/intelligence-and-insights/pulse-studies/utility-pulse/. ABOUT SHELTON GROUP Shelton Group was established in 1991. Ten years later, founder and CEO Suzanne Shelton made the strategic decision to focus exclusively on energy efficiency and sustainability marketing and advertising.Today, Shelton Group is the nation’s leading marketing communications agency entirely focused in the energy efficiency and sustainability space. The firm polls Americans on a quarterly basis and tracks their shifting attitudes and motivations around efficiency and sustainability, and then uses those insights to help some of America’s most progressive companies define and leverage their sustainability stories to gain a market advantage. The agency’s clients range from utilities and building products manufacturers, to government entities and consumer packaged goods makers. Visit http://sheltongrp.com to learn more about the agency. ###