As part of its permanent quest to offer consumers products that are ever more effective, safe and respectful to the environment, L’Oréal commits to an important transformation of its Research & Innovation through adopting a ‘Green Sciences’ approach.
By 2030, 95% of its ingredients will be derived from renewable plant sources, abundant minerals, or circular processes; and 100% of formulas will be respectful of the aquatic environment.
This move comes at a time when protecting the planet is an absolute necessity, and the Covid-19 pandemic is driving a heightened demand for products that are both good for health and safe for the environment. It is against this backdrop that L’Oréal is opening a new chapter in R&I by making nature a driving force in creating renewable alternatives to petroleum-based ingredients.
Read the full release here.
Published Mar 4, 2021 8am EST / 5am PST / 1pm GMT / 2pm CET