Unilever's TV, online and in-store campaign, called ‘Bright Future’, will run in the UK, Brazil, South Africa, and Indonesia, and puts the spotlight on sustainability initiatives by its brands, rather than just the corporate entity.
A film entitled ‘So Long Old World’ will highlight several brand activities, including how Domestos is helping five million people to access toilets, and how Persil/Omo is helping 10 million children to gain an education.
Unilever’s chief marketing and communications officer Keith Weed said: “People increasingly care about how the decisions they make affect the world we live in. Our Bright Future campaign shows people that when they buy our products they’re not just purchasing a bar of soap, they’re enabling children to live past the age of five by helping to teach handwashing; and they’re helping children access education.
“Brands with a purpose are at the heart of Unilever and we believe that the small choices we all make every day can make a big difference to the world we live in.”
Brands, using their power for good ...
As more and more brands are working to steer consumers into more sustainable behaviors and lifestyles, hear from Etienne White, VP of SB's Brands for Good initiative, the latest insights on driving that behavior change and measuring the impacts — at New Metrics '19, November 18-20.
Since launching its Sustainable Living Plan in 2010, the FMCG firm claims to have improved the health and hygiene of around 482 million people, as well as reducing CO2 emissions from energy by 39% per tonne of production.