Unilever Launches ‘Bright Future’ Global Sustainability Campaign

Unilever's TV, online and in-store campaign, called ‘Bright Future’, will run in the UK, Brazil, South Africa, and Indonesia, and puts the spotlight on sustainability initiatives by its brands, rather than just the corporate entity.

A film entitled ‘So Long Old World’ will highlight several brand activities, including how Domestos is helping five million people to access toilets, and how Persil/Omo is helping 10 million children to gain an education.

Published 8 years ago | About a 1 minute read

Unilever’s chief marketing and communications officer Keith Weed said: “People increasingly care about how the decisions they make affect the world we live in. Our Bright Future campaign shows people that when they buy our products they’re not just purchasing a bar of soap, they’re enabling children to live past the age of five by helping to teach handwashing; and they’re helping children access education.

“Brands with a purpose are at the heart of Unilever and we believe that the small choices we all make every day can make a big difference to the world we live in.”

Consumers increasingly savvy about sustainability claims

Join us to hear insights from brands including Applegate on marketing lessons from consumer response to sustainability claims on CPG packaging, at SB'24 San Diego — October 14-17.

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Since launching its Sustainable Living Plan in 2010, the FMCG firm claims to have improved the health and hygiene of around 482 million people, as well as reducing CO2 emissions from energy by 39% per tonne of production.