BASF develops a digital platform to help address customer pain points from a distance.
BASF Innovation Panel offered its Virtual Customer Innovation (VCI) platform to connect with Stanley Black & Decker.
The chemical company held its first VCI event in December 2019, with Chevron. Instead of gathering groups of people at a single location, the Innovation Panel developed a concept to use video-enabled tools to conduct ideation and engagement events in a more scalable and effective way – right online.
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Published Jul 14, 2020 8am EDT / 5am PDT / 1pm BST / 2pm CEST