Join SB'23 San Diego: Full Program Announced!

Press Release
Virtual Customer Innovation:
Staying close to your client remotely

BASF develops a digital platform to help address customer pain points from a distance.

BASF Innovation Panel offered its Virtual Customer Innovation (VCI) platform to connect with Stanley Black & Decker.

The chemical company held its first VCI event in December 2019, with Chevron. Instead of gathering groups of people at a single location, the Innovation Panel developed a concept to use video-enabled tools to conduct ideation and engagement events in a more scalable and effective way – right online.

Read full article here.

Advertisement

More Stories

Featured Brand Voices

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2023 Sustainable Brands, PBC All Rights Reserved.