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Press Release
Making the Business Case for Sustainability

KNOXVILLE, Tenn., August 13, 2013 – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that its next webinar will focus on sustainability as both an offensive and defensive business strategy. “Our Eco Pulse™ 2013 survey found that 48 percent of Americans say a company’s environmental reputation is important to their purchase decisions,” said Suzanne Shelton, CEO and founder of Shelton Group. “To that end, telling your company’s corporate sustainability story has both risks and benefits, and without understanding those fully, you might not be able to make the right decisions about allocating your resources.” The webinar will take place on August 22, with Suzanne Shelton and Lee Ann Head, VP of research and insights for Shelton Group, leading the discussion. Webinar participants will learn: • How a green track record can boost stock values and improve your access to capital • Why non-sustainable practices pose a real and growing risk to your business • How sustainable firms outperform traditional ones • Why sustainability draws the most attractive job seekers • How a shift to sustainability can drive sales and revive your brand “Companies should frame their sustainability story in terms of the bottom line,” said Head. “In the webinar, we’ll go over the opportunities and threats around the corporate sustainability story, and give points, data and examples for how to make telling your story work for your company.” For more information or to register for the webinar, visit ABOUT SHELTON GROUP Shelton Group is the nation’s leading marketing communications agency entirely focused in the energy efficiency and sustainability space. The Knoxville, Tennessee-based firm works with many of America’s leading utility, building products and consumer goods companies to develop differentiated communications campaigns to leverage their sustainability stories for a market advantage. That campaign work is informed by insights and perspectives extracted from Shelton’s quarterly polling of American attitudes and behaviors about energy efficiency and sustainability. For more information about Shelton Group, visit ###

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Join us as we dig into the growing trend around product transparency (through eco labels, carbon labels, smart packaging and more) and the brands leading the charge, at Brand-Led Culture Change — May 22-24.


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