The latest iteration of the Mac Pro desktop consumes 68 percent less power in idle mode and its packaging consumes 82 percent less volume than the previous-generation computer, according to Apple’s recent Mac Pro Environmental Report.In the report, Apple highlights the computer’s sustainability performance in relation to climate change, energy efficiency, material efficiency and restricted substances.Most (65 percent) of the Mac Pro’s greenhouse gas emissions come from its production process, while the second highest percentage (33 percent) comes from customer use. The Mac Pro’s emissions total 940 kg CO2e, the company says.
The latest iteration of the Mac Pro desktop consumes 68 percent less power in idle mode and its packaging consumes 82 percent less volume than the previous-generation computer, according to Apple’s recent Mac Pro Environmental Report.
In the report, Apple highlights the computer’s sustainability performance in relation to climate change, energy efficiency, material efficiency and restricted substances.
Most (65 percent) of the Mac Pro’s greenhouse gas emissions come from its production process, while the second highest percentage (33 percent) comes from customer use. The Mac Pro’s emissions total 940 kg CO2e, the company says.
According to the report, Mac Pro is extremely material efficient and consumes 74 percent less aluminum and steel compared to previous versions.
The report says that due to the new Mac Pro’s smaller packaging footprint, which weighs 84 percent less than that of the previous-generation computer, three times more units can fit in an airline shipping container. The computer’s sustainable packaging also uses corrugated cardboard made with a minimum of 33 percent post-consumer recycled content.
Last fall, Apple launched a new program aimed at making it easier for customers to recycle their old iPhones and get new ones with its in-store iPhone Reuse and Recycling Program. The program allows iPhone users — with a valid iPhone contract — to trade in their used phone (as long as it is in working condition) for store credit, which can be used towards the purchase of a new one.
In other Apple news, the company was among 13 Fortune-ranked companies to receive 100 percent ratings in the Human Rights Campaign’s (HRC) 2014 Corporate Equality Index (CEI) report, a national benchmark for lesbian, gay, bisexual and transgender (LGBT) workplace inclusion.
Published Jan 7, 2014 2am EST / 11pm PST / 7am GMT / 8am CET
Managing Director, Sustainability & Social Impact
Deutsche Bank
Mike Hower is a sustainability communicator and connector committed to helping purpose-driven businesses and people unlock their full potential for positive impact. As founder and principal consultant at Hower Impact, he works with companies to translate sustainability strategy into stories that inform, engage and inspire investors, customers, employees, regulators and other stakeholders in the service of social, environmental and business goals. Through his Impact Hired initiative, he works to connect and engage corporate sustainability professionals at all stages of their careers.
(read more ...)