Products and Design

New Mac Pro Consumes 68% Less Power

The latest iteration of the Mac Pro desktop consumes 68 percent less power in idle mode and its packaging consumes 82 percent less volume than the previous-generation computer, according to Apple’s recent Mac Pro Environmental Report.In the report, Apple highlights the computer’s sustainability performance in relation to climate change, energy efficiency, material efficiency and restricted substances.Most (65 percent) of the Mac Pro’s greenhouse gas emissions come from its production process, while the second highest percentage (33 percent) comes from customer use. The Mac Pro’s emissions total 940 kg CO2e, the company says.

By Mike Hower | Published 10 years ago | About a 2 minute read

In the report, Apple highlights the computer’s sustainability performance in relation to climate change, energy efficiency, material efficiency and restricted substances.

Most (65 percent) of the Mac Pro’s greenhouse gas emissions come from its production process, while the second highest percentage (33 percent) comes from customer use. The Mac Pro’s emissions total 940 kg CO2e, the company says.

According to the report, Mac Pro is extremely material efficient and consumes 74 percent less aluminum and steel compared to previous versions.

The report says that due to the new Mac Pro’s smaller packaging footprint, which weighs 84 percent less than that of the previous-generation computer, three times more units can fit in an airline shipping container. The computer’s sustainable packaging also uses corrugated cardboard made with a minimum of 33 percent post-consumer recycled content.

Last fall, Apple launched a new program aimed at making it easier for customers to recycle their old iPhones and get new ones with its in-store iPhone Reuse and Recycling Program. The program allows iPhone users — with a valid iPhone contract — to trade in their used phone (as long as it is in working condition) for store credit, which can be used towards the purchase of a new one.

In other Apple news, the company was among 13 Fortune-ranked companies to receive 100 percent ratings in the Human Rights Campaign’s (HRC) 2014 Corporate Equality Index (CEI) report, a national benchmark for lesbian, gay, bisexual and transgender (LGBT) workplace inclusion.

Mike Hower

Founder & Principal Consultant, Hower Impact

Mike Hower is the founder of Hower Impact — a boutique consultancy delivering best-in-class strategic communication advisory and support for corporate sustainability, ESG and climate tech.

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