Hubbub, Starbucks invest in circular economy for UK coffee cups
This week, UK nonprofit Hubbub — creator of
consumer behavior change initiatives around creating less waste and living more
sustainably — awarded grants to a string of projects aimed at creating a
circular economy for coffee cups.
Hubbub’s Cup Fund —
launched in April
and financed through a partnership with Starbucks (which introduced a 5p
charge
on paper cups in 2018 in the UK, to encourage customers to increase their use of
reusable cups), to kickstart paper cup recycling across the UK — has now
supported 12 recycling projects around the
country with grants of between £50,000 to £100,000.
The Cup Fund is one of several of Starbucks’ efforts to curb coffee cup waste —
earlier this year, the coffee giant chose 12 winners of the first Next Gen Cup
Challenge,
seeking solutions that redesign the fiber to-go cup and create a widely
recyclable and/or compostable cup. In a
post,
Hubbub co-founder Trewin Restorick said the investment in coffee cup
recycling facilities will enable the recycling of an extra 35 million cups per
year.
The winning projects cover the London city center, along with other major
cities, shopping centres, universities and motorway service stations.
Among the winning projects:
-
The Camden Climate Change Alliance — which as committed to a
three-pronged approach to collect and recycle 570,000 cups in year 1:
First, to build on a successful pilot project by doubling the number of
street sweepers, who reduce contamination by separating and collecting
coffee cups as they work; second, to install dedicated coffee cup recycling
within office environments; and third, to incentivize independent coffee
shops in the borough to recycle customer cups.
-
Bywaters Waste and Recycling — will roll out a coffee cup recycling
stream across three universities: University of Westminster, Queen
Mary University of London and the London School of Economics. Bywaters
will introduce reverse vending machines, rewards, coffee cup bins,
re-branded cups and run a communications campaign and events to engage
students. The project will also do collections using a zero-emission
electric coffee cup recycling van, charged from a solar PV array. The
project aims to recycle 600,000 cups in year 1.
-
DS Smith — the British packaging giant is working to provide a coffee
cup post-back service for cups from vending machines in public, private and
municipal locations throughout the UK. The project aims to divert
24,000,000 cups from the general waste stream in year 1. According to
edie,
DS Smith said it launched the scheme after its own research found that more
than half (58 percent) of British workers who buy to-go coffee dispose of
the cup at their workplace at least twice a month.
In this post, Restorick says the Cup Fund was developed in close collaboration
with the recycling industry, to ensure that all collected cups will be recycled
within the UK, into a variety of new products — including high-quality
stationery and cardboard boxes. The winners of the Cup Fund funding were announced in
the same week that Hubbub
launched #InTheLoop –
a program aimed at boosting recycling infrastructure in cities, and changing
consumer behaviors with regard to to-go food and beverage containers.
Toronto restaurant first to launch reusable take-out container
Meanwhile, over in Canada, Farm'r Eatery & Catering — a
popular farm-to table, dine-in and take-out restaurant in downtown Toronto —
is trialing a reusable take-out container, an answer to the restaurant's
frustration with all the waste that’s created with every new take-out order.
"For dine-in, we use real plates and cutlery, then wash them for the next
customer; the waste is minimal,” said Executive Chef Kyle Webster.
“Unfortunately, with take-out, there is the container, plus there can be a bag
and one-use cutlery, which really adds up. We are going through a ton of
disposable products."
As the cost and the garbage started to add up, the team at Farm'r began to
explore alternatives to disposable containers.
"Biodegradable containers rarely end up in the proper composting facility, while
recyclable containers are often contaminated and end up in
landfill," says Greg Martin, one of the founders of Farm'r.
For a $4 deposit, customers can opt for the reusable container, then bring it
back next time (dirty or clean) for a full refund. Farm'r also offers
a $0.50 discount on every plate for bringing your own container. The new,
reusable container itself is better to eat out of than one made of paper or
biodegradable material; it's also dishwasher- and microwave-safe.
Farm'r is currently testing the new container, and also experimenting with a
reusable glass container; the restaurant hopes to inspire more restaurants to
adopt similar systems.
"Yes, it's more work to offer a reusable container and to wash them; but if we
can start the habit now, maybe one day it can catch on and we can make a real
impact," Webster said.
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Sustainable Brands Staff
Published Sep 11, 2019 2pm EDT / 11am PDT / 7pm BST / 8pm CEST