Published 2 years ago.
About a 3 minute read.
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In its latest partnership with a professional sports team, SCJ will collect empty plastic bottles from each game for recycling into new Mr Muscle® bottles; as well as promote sustainability, health and hygiene.
SC Johnson, maker of household cleaning brands
such as Mr Muscle®, Ecover® and Duck®, today announced it has teamed
up with Liverpool Football Club to create a
closed-loop recycling model for the more than 500,000 plastic bottles used at
the team’s Anfield Stadium each season.
From the start of the partnership, fans at Anfield will be able to place plastic
beverage bottles in specially designed receptacles. SC Johnson will collect the
plastic and repurpose it to create new Mr Muscle trigger bottles for the UK market.
is a threat to our planet for this and future generations,” said Fisk
Johnson, Chairman and CEO of SC Johnson. “At SC Johnson, we believe we all
have a responsibility to solve this critical environmental issue. Our
partnership with Liverpool F.C. is one of the many steps SC Johnson is taking to
move forward our vision for a waste-free world as it creates another local
solution to this global problem by leveraging football to help close the plastic
Image credit: SC Johnson
The new partnership, called “Goals for Change,” kicks off a series of
initiatives to drive improvements in sustainability and health and hygiene, and
provide pathways to greater economic and social mobility for youth across
Liverpool F.C.’s communities in the UK, Asia and Latin America.
Earlier this year, Liverpool F.C. launched the Red Way —
its vision for sustainability and way of supporting society now and for future
generations — underscoring the importance of a like-minded partnership.
“We launched our sustainability programme the Red Way earlier this year and made
a commitment to make a positive difference to our people, our communities and
our planet. SC Johnson has made important step changes within their industry
which have delivered incredible results through several sustainability
initiatives,” says Matt Scammell, Commercial Director at LFC. “I feel very
optimistic about the work we can do together through this partnership, both
raising awareness and looking after the safety of our supporters and ultimately
using our voices for good to help the next generation of Reds all around the
In addition to recycling plastic waste at Anfield, SC Johnson and Liverpool F.C.
will team up to focus on health and hygiene. As the Official Cleaning and
Disinfectant Partner of Liverpool F.C., SC Johnson will provide soaps and hand
sanitizers throughout the stadium and AXA Training Centre to help promote
health and hygiene. SC Johnson Professional, the company’s commercial business,
will work with Liverpool F.C. to establish a new standard of cleaning.
SC Johnson has committed to making 100 percent of its plastic packaging
recyclable, reusable or compostable, along with tripling the amount of
post-consumer recycled (PCR) plastic content, by 2025. In 2019, it launched a
three-year partnership with the Plastic
to fight poverty while stopping plastic waste from entering the ocean. The
partnership has created recycling infrastructure on a massive scale across five
of the countries that contribute most to ocean plastic (Indonesia, the
Philippines, Thailand, Vietnam and Brazil) and pays residents to collect plastic
in exchange for digital savings and rewards. Once the plastic is collected and
exchanged, it is recycled into Social Plastic®, which SC Johnson has been
using for its Mr Muscle® Platinum Window & Glass cleaner
in the UK since 2020.
And this isn’t SC Johnson’s first partnership with a sports team, either: Here
in the US, the company has teamed up with both the Milwaukee
and the Milwaukee Brewers — it is now the Bucks’ Official Sustainability Partner
and Official Disinfectant and Commercial Cleaning Partner; and, similar to its
plan in Liverpool, it collects the one million plastic cups used annually at
the Bucks’ Fiserv Forum and the Brewers’ Miller Park for recycling
into future bottles for its Scrubbing Bubbles® brand.
Read more about SC Johnson’s efforts to minimize plastic waste
Published Sep 16, 2021 10am EDT / 7am PDT / 3pm BST / 4pm CEST