In nature, we do not critique abundance; rather, we celebrate it. Every by-product of every organism is used for the next process of life. In nature, “waste” equals food.
More and more emphasis is being placed on reducing humans’ collective environmental impact to zero. However, this idea goes against the human desire to produce and create, and shames larger organizations for their impact on the planet. But by rethinking our processes and being more strategic with design and materials, we too can achieve net positivity.
Here, we highlight the opportunities organizations are taking at every step of the product life cycle to limit their negative impacts on the environment. From circular innovations in product packaging to post-use recovery efforts to partnerships that maximize both environmental and financial impact, these organizations are truly leading the way in achieving net positivity.
Creating Demand for New Product Categories that Involve Unfamiliar Behaviors or Experiences
Hear insights from Dr. Bronner's, Vivobarefoot and more on 'easing people in' to new products (ex: 3D-printed shoes) and formats (ex: refillable liquid soap) that are revolutionizing industries and designing out waste — Tuesday, Oct. 17 at SB'23 San Diego.
Published Feb 1, 2013 6pm EST / 3pm PST / 11pm GMT / 12am CET
