Connecting the Dots between ESG and Brand Health

Brands matter to the balance sheet and drive shareholder returns, And, now, more than ever, ESG plays a critical role in driving brand value as stakeholders are using ESG as a filter to determine where they work, what they buy, and what brands they trust. This means that alignment or misalignment on ESG perceptions and performance can make or break a brand and reputation. So, how do you avoid these trust-eroding misalignments and create a winning, differentiating ESG Brand Health strategy? In this session, PwC’s Andrew Benett and Cindy Drucker will discuss why ESG is irrefutably tied to brand and business value and share up-to-the-minute research that illuminates winning formulas to help measure and improve ESG Brand Health