Join Jenny Gottstein, the creator of Beat!That!Heat! and Alessandro Armillotta, CEO of AWorld, in this session unlocking the strategic power of games. This session will explore the powerful intersection of reward approaches, gamification, and culture change, and delve into how they can be harnessed to create impactful and sustainable transformations within organizations and for consumers as scale. In a world where capturing attention seems like a game in itself, we are challenged to create methods that excite, motivate, and engage people with longer term cultural shifts in mind. How do we better understand consumer motivation, design with intent, AND develop meaningful change toward sustainability goals? Come see how this is being done in real time!