Unlock New Opportunities for Thought Leadership with SB Webinars
Video

Preserving rice for generations to come through purpose-led water stewardship

Access SB's Premium Content

Create a free account or log in to view select reports, webinars, and event videos. Some content is only available with a paid product.

Rice is a staple in the daily diets of more than 3.5 billion people around the world, but traditional methods for producing rice consume approximately 40% of the world's irrigation water. Learn how Mars, producer of Ben's OriginalTM--the world's most popular rice brand--is prioritizing this massive opportunity for transformational change and achieving ambitious targets in water use reduction, while simultaneously improving rice crop yields. From breakthrough partnerships and farmer-focused solutions, to prioritizing purpose-led agriculture practices, we'll explore how Mars is preserving precious water resources and ensuring a sustainable future for this globally-critical crop.

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

March 18-19, 2025
SB'25 Tokyo Marunouchi
More Information

April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
Member Event
More Information

Related Content
Slides
Preserving rice for generations to come through purpose-led water stewardship

Rice is a staple in the daily diets of more than 3.5 billion people around the world, but traditional methods for producing rice consume approximately 40% of the world's irrigation water. Learn how Mars, producer of Ben's OriginalTM--the world's most... View More