Rice is a staple in the daily diets of more than 3.5 billion people around the world, but traditional methods for producing rice consume approximately 40% of the world's irrigation water. Learn how Mars, producer of Ben's OriginalTM--the world's most popular rice brand--is prioritizing this massive opportunity for transformational change and achieving ambitious targets in water use reduction, while simultaneously improving rice crop yields. From breakthrough partnerships and farmer-focused solutions, to prioritizing purpose-led agriculture practices, we'll explore how Mars is preserving precious water resources and ensuring a sustainable future for this globally-critical crop.
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Preserving rice for generations to come through purpose-led water stewardship
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Preserving rice for generations to come through purpose-led water stewardship
Rice is a staple in the daily diets of more than 3.5 billion people around the world, but traditional methods for producing rice consume approximately 40% of the world's irrigation water. Learn how Mars, producer of Ben's OriginalTM--the world's most... View More