Brands pursuing sustainability are navigating three pressures at once: a gap between what they promise and what they deliver, Gen Z entering peak spending years with rising expectations, and a divide inside organizations where younger employees and senior leaders define brand purpose on different terms. Many organizations still treat Gen Z as a signal, a segment, or a source of input for engagement, while decisions that shape the future move forward without them. Consulting them is different from including them. This session shifts that dynamic by handing the microphone to Gen Z professionals. In a live, unscripted exchange, Gen Z leaders discuss how companies can fully include and empower younger voices in decisions that will define their future.