Absolut | Sustainable Brands

Trending: Fashion, Beverage Industries Continue to Advance Solutions to Plastic Waste

3 years ago - The $1.2M Tom Ford Plastic Innovation Prize seeks scalable, alternative solutions for thin-film plastic; while Paboco has eliminated plastic from Absolut’s bio-based beverage bottle, making it fully recyclable.

2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021

3 years ago - In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.

In the Spirit of Sustainability: Absolut Set to Unveil Fully Recyclable Paper Bottles

4 years ago - While still in the testing phase, The Absolut Company hopes that its new paper bottle will be the first of many in a wider range of sustainable packaging solutions for consumers.

Absolut Bares It All in Humorous Transparency Campaign

6 years ago - Absolut is leading the way for transparency with a new campaign that proves that it really is ‘the vodka with nothing to hide.’ The Åhus, Sweden-based distiller has created a short film that takes viewers on a revealing journey to discover Absolut Vodka’s CO2 neutral distillation process and sustainable ethos.