Absolut
Trending: Fashion, Beverage Industries Continue to Advance Solutions to Plastic Waste
The $1.2M Tom Ford Plastic Innovation Prize seeks scalable, alternative solutions for thin-film plastic; while Paboco has eliminated plastic from Absolut’s bio-based beverage bottle, making it fully recyclable. ... View More
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know... View More
In the Spirit of Sustainability: Absolut Set to Unveil Fully Recyclable Paper Bottles
While still in the testing phase, The Absolut Company hopes that its new paper bottle will be the first of many in a wider range of sustainable packaging solutions for consumers. ... View More
Absolut Bares It All in Humorous Transparency Campaign
Absolut is leading the way for transparency with a new campaign that proves that it really is ‘the vodka with nothing to hide.’ The Åhus, Sweden-based distiller has created a short film that takes viewers on a revealing journey to discover Absol... View More
