The $1.2M Tom Ford Plastic Innovation Prize seeks scalable, alternative solutions for thin-film plastic; while Paboco has eliminated plastic from Absolut’s bio-based beverage bottle, making it fully recyclable. ... View More
In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know... View More
While still in the testing phase, The Absolut Company hopes that its new paper bottle will be the first of many in a wider range of sustainable packaging solutions for consumers. ... View More
Absolut is leading the way for transparency with a new campaign that proves that it really is ‘the vodka with nothing to hide.’ The Åhus, Sweden-based distiller has created a short film that takes viewers on a revealing journey to discover Absol... View More