We're on a mission to reconnect every family & kid back to where food comes from by helping them experience the magic of growing it themselves - no green thumb or backyard needed!
Back to the Roots
Conscientious Consumption: The SB 2021 Holiday Gift Guide
1 year ago - With no end in sight to the pandemic and its many ripple effects, we can all use a little bit of brightness in our lives! So, here are some of the many companies, platforms and products aligned with a more intentional approach to consumption, that we’d be happy to support anytime.
For Peat’s Sake: Back to the Roots Equips Home Gardeners with Climate-Friendly Soil
2 years ago - While peatlands cover only 3% of our land, they store 30% of the world’s soil carbon. And the popularity of peat in commercial potting soils means that peatlands, or bogs, are rapidly disappearing. Back to the Roots aimed to give conscientious home gardeners a solution.
Bid Adieu to This Dumpster Fire of a Year! The 2020 SB Holiday Gift Guide
2 years ago - No offense, 2020 — but it is high time we put you to bed and look toward the future. After the year we’ve had, we all deserve a little pampering — and so do the makers of these thoughtful, ethically made products …
Back to the Roots Fills Growing Need for Organic, 100% US-Grown Seeds
2 years ago - The food and gardening startup furthers its mission to “undo food” with the release of organic, non-GMO, domestically grown seeds for 92 varieties of fruits, vegetables, herbs and flowers — in packaging made of 100% recyclable materials.
Trending: Food Startups Find Creative Ways to Release Products Without Expo West
3 years ago - Necessity is the mother of invention. That’s what led many entrepreneurs to create their product or service innovations in the first place — and that adage is definitely in play as businesses large and small are forced to pivot, almost daily, as the COVID-19 pandemic continues to unfold.
Trending: Inventive Solutions to Food Waste Continuing to Grow
3 years ago - Here, we have 3 examples of startup innovation at its finest — with stellar solutions from Ambrosia, Back to the Roots, Treasure8 and Shameless Pets promising to bite off a chunk of the US’ massive food waste issue.
Back to the Roots Reintroduces Misunderstood Hemp to Home Growers
4 years ago - Continuing its mission to “undo food," Back to the Roots has launched The Organic Hemp Starter Grow Kit, the first-ever hemp grow-at-home kit.
Nature's Path, Back to the Roots Partner to Bring Organic Cereals to Every School in America
5 years ago - Marking a major milestone moment for the organic food movement, Nature’s Path — the world’s largest organic breakfast company — and sustainable food and garden startup Back to the Roots have inked an exclusive licensing agreement to bring Back to the Roots’ organic, four-ingredients-or-less cereals into every school cafeteria across the country.
Back to the Roots, Whole Foods Partner to Grow Indoor Gardening Movement
5 years ago - Indoor gardening kits will likely begin sprouting up at your local Whole Foods Market, thanks to a new partnership with Oakland, CA-based Back to the Roots. What started in 2009 as a dorm room experiment has grown into a mission-driven company with a rapidly growing presence, on a mission to “undo food” by helping people grow food at home and learn about where their food comes from.
Raising Our Children to Support Sustainability in a Capitalist Society
5 years ago - When I was a kid, after a certain point I stopped wanting to do the things my parents forced me to do. You may have had a similar experience. The harder your parents tried to make you stay away from candy and obey curfew, the more you wanted to eat a ton of candy and break curfew.
Back to the Roots, Fall Out Boy Team Up to Accelerate 'Undo Food' Movement
6 years ago - Since 2009, Oakland, California startup Back to the Roots has been on a mission to "Undo Food" by reconnecting consumers (and kids) with what’s on their plates, and driving the food industry towards greater transparency and integrity.
Back to the Roots, NYC Schools Take 'Undo Food' Movement One Step Further
6 years ago - A recent move by the New York City public school system signals a major win for small food companies and champions of better nutrition. The pressure to provide wholesome, nutritious foods is considerable for public schools across the U.S. following the introduction of the Healthy, Hunger-Free Kids Act in 2010, and many rely on products from large companies such as Kellogg, Post Foods and General Mills, which are both affordable and accessible, for their breakfast programs.
New 'Clean' Line of Campbell’s Soups Aims to Encourage Small, Healthy Daily Choices
6 years ago - In a bid to reposition itself as a producer of convenient natural products, Campbell Soup Company is set to launch Well Yes!, a pivotal “clean” canned soup line, with a corresponding campaign that encourages consumers to make small, healthy daily choices rather than big, unrealistic resolutions. With the New Year only a week away, the launch of the new campaign is timely.
With Help of $10M Series A, Back to the Roots Poised to Truly 'Undo Food'
7 years ago - Back to the Roots, an Oakland, California startup pioneering how families reconnect with food, announced today that it has expanded its January crowdfunding campaign on CircleUp into a $10M Series A. The new investment was led by Acre Venture Partners, Campbell Soup’s venture capital fund for food startups, and also includes funding from S2G Ventures and Red Sea Ventures.
Back to the Roots 'Ready to Grow' Thanks to $5M Seed Round
7 years ago - Back to the Roots®, an Oakland, California startup spearheading a movement to reconnect people with food, announced today that it has completed a $5 million strategic seed financing round, led by Tony Robbins’ and Peter Guber’s startup accelerator, Agency of Trillions, along with additional new angel investors. Previous investors — TOMS founder Blake Mycoskie, Annie’s founder John Foraker, and Clif Bar CEO Kevin Cleary — also joined the round.
TOMS Launches Social Entrepreneurship Fund
7 years ago - Apparel brand TOMS, the poster child of the one-for-one business model, is taking its support for fellow purpose-driven businesses to the next level. The newly launched TOMS Social Entrepreneurship Fund is investing in up-and-coming startups that can make a difference.
Back to the Roots Discusses $2 Million Investment From Top Food, Tech CEOs
8 years ago - Oakland-based food startup Back to the Roots (BTTR) today announced the close of its first round of funding, raising $2 million to accelerate its mission to undo food and build the “new Kraft Foods.”
Dear SB Vanguard: What Does the Rise of Unconventional Business Models Mean for Established Brands?
8 years ago - This is the latest in a series of posts in which we will poll our global community of business leaders and practitioners — the “SB Vanguard” — on a variety of issues pertinent to the evolving sustainable business landscape. Despite the continued growing pains of the “sharing economy” - unintended consequences (ex: Airbnb disrupting local home rental/sales markets), ambiguity around naming (sharing economy? peer-to-peer economy? collaborative economy?), regulatory snafus (hello, Uber!), etc - the proliferation of such business models points to a paradigm shift comparable to sustainability. What do you see as the future/potential of this trend, and of the opportunity for established brands within it?
Back to the Roots, Revolution Foods Team Up to 'Grow Food, Give Food' to U.S. Schools
9 years ago - Oakland, Calif., start-up Back to the Roots (BTTR), which has made a name for itself with its DIY mushroom kits and new “AquaFarm” home aquaponics system, has taken another step in fulfilling its commitment to “making food personal again.” Through a new joint campaign with healthy school-lunch provider Revolution Foods, the two like-minded organizations are furthering both of their missions to educate and inspire children about healthy food.
Back to the Start with Back to the Roots
10 years ago - In their last semester at UC Berkeley, Alejandro Velez and Nikhil Arora were inspired by a class lecture about the possibilities of growing mushrooms using entirely recycled coffee grounds. The perfect representation of turning waste into wages, after various experimentations the pair founded Back to the Roots in 2009. We caught up with Nikhil to learn more about the company’s business model and its newest offering, a tabletop aquaponic farm.