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British Columbia Lottery Corporation

British Columbia Lottery Corporation

For 35 years, BCLC has been delivering exceptional entertainment to British Columbians by managing casino, lottery, bingo and sports betting. For us, playing means more than winning, it’s about having a good time, bringing friends together, and doing it in a safe and responsible way.

Thanks to our players, the Province of B.C. uses gambling revenue to help benefit British Columbians through investments in areas such as players, education, healthcare, community and cultural programs, and services. As proud as we are of our contribution, we want to have an even larger positive impact on the province by ensuring that we prioritize a social purpose as part of our business strategy.

Sponsored Webinars

Thursday, September 15, 2022
Marketing on Purpose: Building a Movement

British Columbia Lottery Corporation is tagged in 18 assets.
Article
BCLC Publicizes New Chief Social Purpose Officer and Vice President, Marketing

BCLC is pleased to welcome Natasha Questel as its new Chief Social Purpose Officer and Vice President, Marketing, effective January 22, 2024. ... View More

Article
Social Purpose at BCLC: What We’ve Learned and Where We’re Going

Even though a social-purpose model seemed like a natural fit for BCLC, we knew there would be many questions to answer before we could start to deliver on a social purpose. Now, we are reflecting on some of the key steps and insights gained through o... View More

Article
How Fusing Purpose and Employee Experience Is Creating ‘Win-Wins’ for the Greater Good

A positive company culture provides a foundation for an organization’s beliefs, values and business approach. But this can only be sustained by staying true to the company’s core values. ... View More

Article
The Dos and Don’ts of Successfully Engaging the Masses

Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication. ... View More

Video
How Brands Can Build a Purpose Movement by Prioritizing People

Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide tactical examples of how leaders ca... View More

Video
How Brands Can Build a Purpose Movement by Prioritizing People

Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide tactical examples of how leaders ca... View More

Video
How Brands Can Build a Purpose Movement by Prioritizing People

Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide tactical examples of how leaders ca... View More

Slides
How Brands Can Build a Purpose Movement by Prioritizing People

Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide tactical examples of how leaders ca... View More

Article
From Messages to Painted Pictures: How Storytelling Drives Social Purpose

Messaging is about telling an audience something; storytelling shows them something. Engaging social-purpose storytelling can shape the way people think and feel, and motivate them towards a desired action. ... View More

Article
Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing

For a purpose-driven business, marketing must transform from traditional advertising to building a social-purpose ecosystem, requiring a fundamental shift in the way marketing is integrated and delivered. In a recent webinar, BCLC, PepsiCo and CLMBR ... View More

Video
Marketing on Purpose: What Marketing Looks Like in The Purpose-Driven Enterprise

Consumers around the world have increased their expectations about the role corporations play in society, and they are demonstrating these expectations with their purchasing power. Social purpose is an emerging trend in business whereby companies def... View More

Article
BCLC: How a Gambling Corporation Transformed into a Social Purpose Company

A gambling corporation may seem like the antithesis of ‘social good;’ but for BCLC, this is exactly why a gambling company should pivot to a social-purpose model: “People can look and say, ‘Hey, if a gambling company can bring in a social pur... View More

Video
SB Webinar - The Future of Water Stewardship: Collective Action, Measurement & Community Impact

Today there are 2.3 billion people living in water-stressed areas around the world and the impacts of climate change are causing increased strain on this precious natural resource – further threatening the environment and livelihoods. Corporate ... View More

Article
BCLC Receives Highest Rating in First-Ever Social Purpose Report

BCLC has earned a platinum rating in an assessment of its social purpose statement and implementation. ... View More

Article
Reimagining Canada’s Economy: Putting Purpose Before Profit Will Ultimately Net the Highest Returns

In Canada’s first-ever Purpose in Business Week, business, government and thought leaders are creating a Roadmap to accelerate the purpose economy and mainstream social purpose in business that will require cross-sector engagement and collaboration... View More

Article
Reconciliation at BCLC Starts With Listening

The discovery of 215 unmarked graves of children who attended the Kamloops Residential School, just a short distance away from BCLC's Kamloops head office, continues to impact all at BCLC in different ways. ... View More

Article
The Future of Play: New Horizons Conference 2021

The last twelve months has seen the way we work, live and play change dramatically in light of the global pandemic. ... View More

Article
BCLC: 8th Annual New Horizons in Responsible Gambling Conference Focuses on Future-Proofing the Industry

Hundreds of industry experts, researchers and policy-makers are gathering for BCLC’s eighth-annual New Horizons in Responsible Gambling Conference ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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Sponsored by Sustainable Brands
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