2 years ago - Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale.
2 years ago - From cups and straws to the over 300 million gallons of beer expected to be drunk in the US this weekend, companies are stepping up with innovative solutions to rein in the fallout from one of our most wasteful celebration days of the year.
3 years ago - On March 17, Budweiser will purchase renewable energy credits equivalent to the estimated electricity needed to brew every beer in the US in a single day.
3 years ago - Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good?
5 years ago - Quick laughs, bad jokes, celebrities — but very few with a message.
6 years ago - Budweiser is launching a new initiative to communicate its commitment to sustainability to consumers and kickstart an industry-wide movement. The AB InBev brand has created a renewable electricity symbol that indicates when its beer is brewed with 100 percent clean energy.