Carol Cone ON PURPOSE

Our purpose is to help companies, NGOs, and foundations harness the power of social purpose: their aspirational reason for being beyond profits. This unlocks opportunity by solving complex organizational challenges to inspire employees, build reputation, exceed financial targets, derive greater value from assets, and support the greater good.

Carol Cone ON PURPOSE is tagged in 23 assets. Page 2 of 2.

Article

Marketing & Communications Organizational Governance

Remembering Harold Burson: One of the Earliest Corporate Responsibility Visionaries

Published on January 13, 2020

About a 4 minute read

In 1973, PR pioneer Harold Burson — who passed away last week at the age of 98 — deftly summed up the role of the PR professional, related to the role of a corporation, in society: Be the corporate sensor, conscience, communicator and monitor. ... View More

Video

My Special Aflac Duck: An Award-Winning Application of Social Robotics Log In Required

Published on June 7, 2018

Runtime: 15:52

My Special Aflac Duck: An Award-Winning Application of Social Robotics SB'18 Vancouver Thursday 7 June ----- Catherine Blades, Chief Brand and Communications Officer of Aflac, will share the story of My Special Aflac Duck, a social robot designed t... View More

Article

Consumer Behavior Change Marketing & Communications

7 Ways to Advance Purpose in a Turbulent World

Published on January 27, 2017

About a 6 minute read

The question is no longer if an organization will engage with society, it’s how. Yet, from Brexit to Trump to Black Lives Matter, how is now harder than ever before. So, throughout the year, we will illuminate the “how” for business and societa... View More

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