2 years ago
- The brand communications crisis is not an urban legend, albeit just as scary
Between 2001 and 2002, Brazil went through its largest energy crisis. The lack of infrastructure planning combined with economic growth forced the Government to ration the energy supply from its main urban centres, for intermittent periods of time. Back then, as a student living in São Paulo, I remember streets darkening as the sun went down. In one of those evenings, walking back home from university, two men driving a motorcycle stopped right in front of me. One of them jumped off the bike and before I knew it, he hit me on the head with the back of his gun and stole my backpack.
3 years ago
- Ford has announced a new strategy to investors that will see the auto giant leverage its unique product strengths, trusted brand and global scale to refocus and thrive in an evolving and disruptive period for the auto industry. The shift will include greater focus on accelerating the introduction of smart vehicles and services.
The investor presentation follows a four-month-deep dive into Ford’s strategy and business operations led by Jim Hackett, Ford’s new President and CEO, and the company’s senior leadership team.