H&M
Can Aspirationals Help Make Sustainable Consumption Cool?
7 years ago - Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, more than one-third of consumers globally (36.4%) identify as Aspirationals, defined by their love of shopping (78%), desire for responsible consumption (92%) and their trust in brands to act in the best interest of society (58%).
SAC and Schneider Electric Developing Higg Index 2.0 for Apparel and Footwear Industries
7 years ago - Schneider Electric, a global specialist in energy management, has announced that it has teamed with the Sustainable Apparel Coalition (SAC) to develop and implement a dynamic web-based solution for the SAC’s sustainability assessment tool, the Higg Index 2.0. Utilizing Schneider Electric’s sustainability and energy management software platform, StruxureWare™ Resource Advisor, the platform will be a groundbreaking tool for the apparel and footwear industries.
Report: Product Sustainability Investments Will Accelerate as Business Benefits Revealed
7 years ago - Corporate spending on product sustainability initiatives will likely accelerate as sustainable product pioneers such as H&M, Nokia and PUMA share evidence of the business benefits they have achieved, according to a new report from independent analyst firm Verdantix. The study draws on data from a survey of 250 heads of sustainability in 13 countries, as well as interviews with product sustainability experts at PE International, PRé Consultants, Pure Strategies and Quantis.
Walmart, Gap Detail Bangladeshi Worker Safety Coalition Plan
7 years ago - Walmart, Gap and several other US retailers met this week in Chicago to implement their independent Bangladesh factory safety plan, which was developed after multiple factory accidents, most notably the Rana Plaza collapse in April that killed more than 1,100 workers and injured hundreds.The Alliance for Bangladesh Worker Safety includes 20 North American apparel companies and retailers, industry associations, and non-governmental organizations, such as Macy’s and Target, as well as new signatories Costco, Intradeco Apparel and Jordache Enterprises. The organization has pledged to have safety standards in place by September 10, and claims to have already dispersed $45 million to hire safety inspection staff in Bangladesh.
Want to Nudge Consumers to Waste Less? Make It Easy, Fun and Popular
7 years ago - As my Green Marketing students are learning, companies large and small are reducing their carbon footprints by adopting strategies to make their operations, goods and services more environmentally sustainable. But with the world population headed towards eight billion, marketers also recognize the important role that consumers play through their usage and disposal of products. To nudge consumers towards less wasteful behavior, take some advice from social marketers — make it easy, fun and popular.Easy Does It
Nike, Levi Strauss Publish Updated Hazardous Chemical Plan
7 years ago - Nike, Levi Strauss, H&M and several other members of the Zero Discharge of Hazardous Chemicals Group have committed to publishing a list of chemicals targeted for phase out or research by 2015 as part of a plan to eliminate hazardous chemicals from their supply chains by 2020.
Toyota, Ford and Tech Companies Top List of ‘Best Global Green Brands’
7 years ago - For the second year running, Toyota has topped Interbrand’s list of “Best Global Green Brands,” followed by Ford and Honda. Rounding out the rest of the top ten are Panasonic, Nissan, Johnson & Johnson, Volkswagen, Danone, Nokia and Dell. Overall, the technology sector clearly dominated.
Indigenous Helps 75% of Artisans in Its Fashion Supply Chain Escape Poverty
7 years ago - Fashion company Indigenous says some 75 percent of the artisans in its supply chain are no longer at risk of poverty and many have achieved milestones of financial security, with some even starting their own artisan workshops.
H&M, M&S, Benetton, Zara Commit to Fire and Building Safety Agreement in Bangladesh
7 years ago - H&M announced Monday it has publicly committed to supporting the Accord on Fire and Building Safety in Bangladesh, which was initiated by IndustryALL Global Union and UNI Global Union in response to last month’s deadly building collapse that has claimed some 1100 lives.
U.S. Brands Slow To Embrace Textile Recycling Are Missing Opportunities
7 years ago - Textile and clothing recycling has always lagged behind the sustainable disposal of other household products such as glass, aluminum and even plastic. The numbers, according to the Environmental Protection Agency, are disturbing.
Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications
7 years ago - "How will it deliver value?" is a commonly heard response to a proposal for a new sustainability communications campaign.Behind this innocent little phrase is a dangerous assumption that sustainability communications is a separate strand of activity with a message aimed at a hypothetical audience segment of 'greens.'
H&M Disclosing Supplier List Along with Sustainability Progress
7 years ago - H&M for the first time has made its supplier factory list public alongside its annual sustainability report, released last week.
Brands More Trusted Than Millionaires When Espousing Sustainable Consumption
7 years ago - The old cliche “money doesn’t buy happiness” still rings true; yet in this economy, apparently it can buy sustainable consumption.