Broad-based consumer healthcare goods | Personal care and OTC
Looking to increase availability of cost-competitive renewable energy to run their businesses, this week 12 leading US companies signed the Renewable Energy Buyers’ Principles, created by the World Wildlife Fund (WWF) and the World Resources Instit... View More
CoreBrand, a brand strategy and communications firm and creator of the Corporate Branding Index® (CBI), which provides continuous benchmarking data, insights and corporate brand valuation for more than 1,000 companies across 50 industries, has relea... View More
Ford tops Interbrand’s 2014 Best Global Green Brands report list – knocking reigning champ Toyota, which held the top spot since the report was launched in 2011, down to #2. Fellow automakers Honda and Nissan claim the #3 and #4 spots, respective... View More
Today, a group of public interest organizations called on Walmart and the eight other companies involved in the recently launched $100M “Closed Loop Recycling” loan fund, to instead support proven policies to boost recycling, such as extended pro... View More
Monday, day one of SB ’14 San Diego, was jam-packed with thought-provoking workshops featuring dozens of experts sharing their latest research and insights on a variety of topics — from multi-sector anti-deforestation efforts to intrapreneurship ... View More
Today, Walmart joined forces with CEOs from more than a dozen global companies — including Kellogg, P&G, Monsanto, Campbell Soup, PepsiCo, General Mills and the Dairy Farmers of America — to sign new commitments that accelerate innovation in ... View More
Bristol-Myers Squibb, Johnson & Johnson, and Gap have topped CR Magazine’s 2014 100 Best Corporate Citizens List, which ranks companies based on disclosure and performance measures covering environment, climate change, employee relations, human... View More
Nearly three-quarters (72 percent) of consumers consistently recycle in the home, but despite a genuine concern for the environment, only about half do so in rooms beyond the kitchen. According to the 2014 Cone Communications Recycling in the Home Su... View More
In earlier articles, I asked whether consumers will back up brands that makes decisions “because it’s the right thing to do” over pure profit motives.My bet is that these decisions will be rewarded by consumers as it become more normal for comp... View More
We all know that Corporate Social Responsibility (CSR) has become an essential piece of the puzzle for any successful organization, no matter its size. We also know that many companies go to great lengths to do meaningful charitable work that actuall... View More
Engaging people in sustainability remains one of the cause’s biggest challenges – ensuring their behavior reflects their engagement is another. A number of studies have been devoted to bridging the gap between people’s attitudes and their actio... View More
Recent commitments from L'Oréal, Unilever, Johnson & Johnson and P&G to phase microbeads out of their products by (or before) 2017 is laudable and a good step forward. This news responds to scientific research linking the tiny, polystyrene b... View More
The glory of abundance is not necessarily lost and visions of a flourishing future are not naïve. There are strong signals pointing to the possibility of a thriving global economy — with health, dignity and happiness for all involved. The leading ... View More
Walmart, Costco and Kohl's topped the 2013 Solar Capacity Rankings, which ranks companies by the total installed capacity of their systems and the number of operating installations, as well as showing the geographic diversity of their solar deploymen... View More
2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring. ... View More
How do you ensure that your company’s marketing department doesn’t get too carried away in communicating the sustainability benefits of products? ... View More
Keep America Beautiful (KAB) is encouraging people to give their garbage another life on America Recycles Day, taking place this year on Friday, Nov. 15.The organization says the average American produces 4.4 pounds of trash in a single day, yet we r... View More
Although business leaders expect exponential growth in consumer interest and business action on sustainable lifestyles within five years, they are struggling to make the case for action, according to survey results released earlier this year by BSR a... View More
While 7 out of 10 Americans say they always or almost always recycle, apparently a scant 1 in 5 consistently recycles bathroom items, according to a report commissioned by the Johnson & Johnson Family of Consumer Companies.To encourage consumers ... View More
Global opinion research consultancy APCO Insight last week revealed its list of the 100 Most Loved Companies, based on findings generated by its Emotional LinkingSM model, which measures consumers’ emotional attachment to brands. The Walt Disney Co... View More