Krukow

Krukow is a global leading behavioral design consultancy founded in Denmark and a trusted business partner. Through our work, we promote applied behavioral science and design solutions for optimizing behavior internally in organizations and externally for customers. Our work centers around optimizing processes and services within sectors reaching from retail, utility, finance, and logistics.

Krukow is tagged in 7 assets.

Article

Consumer Behavior Change Marketing & Communications

How to Design In-Store Experiences to Guide Shoppers Toward Climate-Friendlier Food Choices

Published on June 15, 2023

About a 4 minute read

Danish grocery giant Coop’s impactful partnership with Krukow Behavioral Design yielded insights for any retailer looking to enlist its customers’ help in reducing food-related carbon emissions. ... View More

Article

Innovation & Technology

Reimagining Retail: 3 Strategies to Help Shape the Future We Want

Published on May 30, 2023

About a 8 minute read

As Brand-Led Culture Change continued, we heard from a number of players touching retail on how they’re nudging consumers toward more climate-friendly purchases and shifting the model to create a more just and inclusive shopping experience. ... View More

Article

Consumer Behavior Change Marketing & Communications

Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands

Published on June 8, 2022

About a 6 minute read

On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of consumer-facing companies to create the socially and environmentally prosperous world we want to live ... View More

Article

Consumer Behavior Change Marketing & Communications

When Changing Our Behavior Becomes a Public Health Imperative

Published on March 30, 2020

About a 2 minute read

According to Krukow Behavioral Design, a combination of the right colors, behavioral transmitters and social norms can help fuel the mass behavior change necessary from stemming the spread of COVID-19. ... View More

Article

Consumer Behavior Change Marketing & Communications

How to Engage the 90% of Our Brains That Resists Changing Behaviour

Published on September 27, 2016

About a 5 minute read

In a rich and fascinating afternoon workshop on Monday, behavioural design experts Sille Krukow and Teis Andres of Krukow Behavioural Consulting explored their theory and tools on how conscientious companies can design the right environments in which... View More

Article

Organizational Governance

Influencing Consumers Is Great, But What About Sustainable Behaviour Change Within Your Organization?

Published on May 27, 2016

About a 5 minute read

Organizations across the globe are becoming increasingly focused on delivering sustainable products and services to their customer base as a way to limit their environmental footprint and to create a competitive advantage in the marketplace. Though t... View More

Article

Consumer Behavior Change Marketing & Communications

Study: Choice Architecture, Not More Info, Key to Healthier Purchasing Habits

Published on August 26, 2015

About a 4 minute read

Recent studies suggest consumers are increasingly motivated to buy sustainable products, especially the rising generation of socially motivated millennials — that’s the headline in the sustainable business community. But we also know that it’s ... View More

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