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Krukow

Krukow is a global leading behavioral design consultancy founded in Denmark and a trusted business partner. Through our work, we promote applied behavioral science and design solutions for optimizing behavior internally in organizations and externally for customers. Our work centers around optimizing processes and services within sectors reaching from retail, utility, finance, and logistics.

Krukow

Krukow is tagged in 3 stories.
When Changing Our Behavior Becomes a Public Health Imperative
When Changing Our Behavior Becomes a Public Health Imperative

5 months ago - According to Krukow Behavioral Design, a combination of the right colors, behavioral transmitters and social norms can help fuel the mass behavior change necessary from stemming the spread of COVID-19.

How to Engage the 90% of Our Brains That Resists Changing Behaviour
How to Engage the 90% of Our Brains That Resists Changing Behaviour

3 years ago - In a rich and fascinating afternoon workshop on Monday, behavioural design experts Sille Krukow and Teis Andres of Krukow Behavioural Consulting explored their theory and tools on how conscientious companies can design the right environments in which consumers can achieve their sustainability aspirations.

Study: Choice Architecture, Not More Info, Key to Healthier Purchasing Habits
Study: Choice Architecture, Not More Info, Key to Healthier Purchasing Habits

5 years ago - Recent studies suggest consumers are increasingly motivated to buy sustainable products, especially the rising generation of socially motivated millennials — that’s the headline in the sustainable business community. But we also know that it’s difficult to motivate consumers to act upon their best intentions. They may state their preference to buy organic, ethically produced products in the abstract, but their actual choice may be different at the point of purchase.

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