Krukow is a global leading behavioral design consultancy founded in Denmark and a trusted business partner. Through our work, we promote applied behavioral science and design solutions for optimizing behavior internally in organizations and externally for customers. Our work centers around optimizing processes and services within sectors reaching from retail, utility, finance, and logistics.
Krukow
Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands
9 months ago - On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of consumer-facing companies to create the socially and environmentally prosperous world we want to live in.
When Changing Our Behavior Becomes a Public Health Imperative
2 years ago - According to Krukow Behavioral Design, a combination of the right colors, behavioral transmitters and social norms can help fuel the mass behavior change necessary from stemming the spread of COVID-19.
How to Engage the 90% of Our Brains That Resists Changing Behaviour
6 years ago - In a rich and fascinating afternoon workshop on Monday, behavioural design experts Sille Krukow and Teis Andres of Krukow Behavioural Consulting explored their theory and tools on how conscientious companies can design the right environments in which consumers can achieve their sustainability aspirations.
Influencing Consumers Is Great, But What About Sustainable Behaviour Change Within Your Organization?
6 years ago - Organizations across the globe are becoming increasingly focused on delivering sustainable products and services to their customer base as a way to limit their environmental footprint and to create a competitive advantage in the marketplace. Though these are good policies, truly sustainable business is not simply an external matter, in the sense of producing and delivering responsibly produced offerings to markets. It is also very much an internal matter, in the sense of encouraging sustainable behaviour within the organization.
Study: Choice Architecture, Not More Info, Key to Healthier Purchasing Habits
7 years ago - Recent studies suggest consumers are increasingly motivated to buy sustainable products, especially the rising generation of socially motivated millennials — that’s the headline in the sustainable business community. But we also know that it’s difficult to motivate consumers to act upon their best intentions. They may state their preference to buy organic, ethically produced products in the abstract, but their actual choice may be different at the point of purchase.