LEGO

2 Steps Forward, 1 Step Back: LEGO Is Latest Company to Disclose Sustainability Setback
The world’s largest toymaker acknowledged the issues it encountered in pursuit of a more sustainable alternative to its oil-based plastic bricks, illustrating the still-circuitous path to sustainable solutions. ... View More
CDP: Supply Chains Hold Key to 1GT of Emissions Savings
Over 1B metric tons of emissions would be saved if suppliers to just 125 multinationals increased their renewable electricity by 20%. Meanwhile, those suppliers reported a combined US$1T of impact from environmental risks. ... View More
6 Tactics for Optimizing Corporate Communications on Climate Action
Communications on climate action needs to be grounded in strategic, results-based initiatives — always. These six approaches will help ensure that your communications are impactful in reinforcing your company’s sustainability strategy. ... View More
L'Oréal, Firmenich Top CDP’s A-Lists for Climate, Water, Deforestation
CDP scored over 6,800 companies from A to D-; only the top 2% made the A Lists. ... View More
Trending: European CPG Giants Continue Charge Toward Sustainable Packaging
First, Danish brewer The Carlsberg Group has unveiled a series of packaging innovations, including its new Snap Pack, which is set to reduce plastic waste globally by more than 1200 tonnes a year – the equivalent to 60 million plastic bags. The Sna... View More
Circularity, Sustainability Take Hold in Toy Industry
The closed-loop conversation is often one that focuses on e-waste, fashion and single-use plastics, but LEGO Group and Antwerp-based design furniture brand ecoBirdy are aiming to change that by bringing the concept of circularity and sustainability t... View More
Sustainability Consult Reveals #WhatBrandsWant When It Comes It Bio-Based Materials
PR and communications agency Sustainability Consult has published the results of the #WhatBrandsWant survey, projecting considerable growth in the biomaterials market as consumer demand and stakeholder pressure drive brand investment towards the deve... View More
Trending: Projects Across Europe, Puerto Rico Prove Renewables Are Becoming the New Normal
Big things are brewing in the realm of clean energy, with new initiatives in France, Denmark and Puerto Rico ushering renewables towards the mainstream. France is poised to double its current wind and solar power capacity with a new plan approved by ... View More
CDP: Suppliers Eliminate 434M Tons of Emissions as Big Buyers Flex Purchasing Muscle
As the global economy moves towards implementation of its new climate goals, the world’s largest purchasing organizations are using their buying clout to drive down emissions across their supply chains. ... View More
Big, Bold Goals Needed to Drive Ongoing Quest for Sustainable Materials
We currently produce enough plastic to wrap Denmark in plastic film every day of the year all year round. This was just one of the shocking facts revealed by Sofus Midtgaard – Managing Partner & Nordic Lead at Leaderlab & LAUNCH, and modera... View More
How to Ground Your Brand Purpose in Reality
When you set out on your purpose journey, what steps can you take to ensure that your purpose will be genuinely transformational for your business? In the ten years that we’ve been championing purpose and helping organisations to craft purpose-led ... View More
SB'16 Barcelona Will Demonstrate 'Sustainability and Business Are Not Only Compatible, They Are Inseparable'
The second edition of Sustainable Brands Barcelona is taking place the 22nd-24th of May. Sandra Pina, director of the event and partner of the consultancy firm Quiero salvar el mundo haciendo marketing gave us a sneak peak of what is to come. ... View More
FIRST LEGO Robotics Competition Challenges Kids to Solve the World’s Waste Problem
The 2016 FIRST® LEGO® League Arabia Open, the largest regional robotics competition in the Middle East and North Africa (MENA) region, took place this past weekend at the American University of Beirut in Lebanon. More than 50 teams of children from... View More
Tesco Celebrating Easter With Responsible Cocoa, Exclusive LEGO Toy
British multinational grocer and retailer Tesco sourced 100 percent of its own brand Easter eggs from programs that promote responsible cocoa, and teamed up with LEGO to offer a special limited edition toy created as a healthy alternative present to ... View More
5 Types of Sustainable Products to Follow in 2015 and Beyond
The global Sustainable Brands community continues to impress and inspire with the growing levels of creativity companies are applying in their sustainability efforts, especially when it comes to elevating the level of priority of environmental and so... View More
Amazon, Panera Have Best CSR Reputations in the U.S.
Amazon, LEGO, BMW, Sanofi, Schneider Electric and Panera Bread have the best public perception for corporate social responsibility (CSR) in the United States, according to a new report by the Reputation Institute. The U.S. CSR RepTrak highlights the ... View More
Lego Group Investing $150M in R&D for Sustainable Materials
This week, LEGO Group announced an investment of 1 billion Danish Kroner (~US$152 million) in the research, development and implementation of sustainable raw materials to manufacture LEGO® toys and packaging materials. ... View More
How Continuously Proactive Supply Chain Engagement Can Be Crucial in Building Brands
This afternoon panel on Wednesday, day three of SB '15 San Diego, offered a unique opportunity to hear from a diverse group of companies, both large and small, national and global, spanning several industries, and with different degrees of complexity... View More
BMW, Google Top Global Corporate Reputation List
BMW, Google and Daimler are the world’s most reputable companies, according to the Reputation Institute’s 2015 Global RepTrak® 100.Rolex, LEGO, The Walt Disney Company, Canon, Apple, Sony and Intel rounded out the top ten.The annual survey measu... View More

