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LEGO

LEGO

LEGO is tagged in 30 stories. Page 2 of 2.
Trend Briefing: Sustainability Implications of the Sharing Economy
Trend Briefing: Sustainability Implications of the Sharing Economy

8 years ago - When Airbnb and Uber burst on the scene a few years ago the business world was abuzz with the potential for a new “sharing economy.”Advocates explained how these services would provide people with new ways of making money by utilizing their homes and vehicles to their full potential, while offering a service that could save energy, reduce waste and bring communities together by sharing their resources and time.

Invesment in Offshore Wind Farm Lands Its First Power
Invesment in Offshore Wind Farm Lands Its First Power

9 years ago - The first Borkum Riffgrund 1 wind turbines off the coast of Germany have begun producing electricity. The wind farm will help the LEGO Group reach its goal of being based 100 percent on renewable energy by 2020.

LEGO Turning Its Attention to Girls with Call to #KeepBuilding
LEGO Turning Its Attention to Girls with Call to #KeepBuilding

9 years ago - GoldieBlox, the startup behind “Engineering Toys for Girls” and star capital-raiser on Kickstarter, may have blazed a trail by marketing construction toys to girls. But it may be the venerable, and long-criticized, LEGO brand that finally has gotten it just right in terms of how to properly engage this largely overlooked segment of its audience.LEGO recently parried years of criticism with a new TV ad that focuses on the imaginative powers of play in young girls — a paean to the relationship that they can have with toys that traditionally haven’t been marketed to them, as dolls and costumes have — and a call for them to #KeepBuilding.

Setting Yourself Up for Failure? The Challenges of Environmental Target-Setting
Setting Yourself Up for Failure? The Challenges of Environmental Target-Setting

9 years ago - Companies often set targets for memorable milestones and landmark years, such as 2015 or 2020, as this makes it easier to communicate and refer to them — there are 17 companies in the FTSE 100 that will be held to account in 2015 for meeting the targets that they themselves publicly set for reducing greenhouse gas emissions.

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LEGO Ends 50-Year Partnership with Shell After 6M People Campaign to Save the Arctic
LEGO Ends 50-Year Partnership with Shell After 6M People Campaign to Save the Arctic

9 years ago - Following an extensive multimedia Greenpeace campaign, LEGO published a statement this morning committing to "not renew the co-promotion contract with Shell."

Toymakers, Advertisers Encouraging Young Girls to Redefine Gender Roles
Toymakers, Advertisers Encouraging Young Girls to Redefine Gender Roles

9 years ago - The gender divide starts young in our society, with boys and girls generally encouraged to adopt a standard set of acceptable behaviors and preferences from an early age. But a number of companies have recently begun to encourage young girls and women to forgo limiting gender roles and fulfill their true potential by embracing their strengths and smarts.

Greenpeace's 'Awesome' Video Plea to LEGO Blocked by YouTube
Greenpeace's 'Awesome' Video Plea to LEGO Blocked by YouTube

9 years ago - Greenpeace’s viral video, “LEGO: Everything Is NOT Awesome,” released earlier this week, has apparently been suspended by YouTube due to a copyright claim from Warner Brothers. The environmental organization quickly transferred the film to Vimeo and strongly defended the work as a piece of satire that highlights a subject of significant public interest.The film, made by BAFTA-winning creative agency Don’t Panic, reached over three million views in less than three days. It depicts the Arctic, made of LEGO, being destroyed by an oil spill caused by partner Shell’s drilling in the region.

Greenpeace Ramps Up LEGO Campaign with Emotional Video
Greenpeace Ramps Up LEGO Campaign with Emotional Video

9 years ago - Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called “Everything Is NOT Awesome,” aimed at further illustrating the reasons the toy company should sever its ties with Shell, which Greenpeace contends is putting the delicate Arctic marine environment at risk through its oil drilling.

Greenpeace to LEGO: 'Shell Is Bad Company'
Greenpeace to LEGO: 'Shell Is Bad Company'

9 years ago - Greenpeace has launched a campaign urging LEGO to #BlockShell and end its partnership with the oil company, which the NGO contends has been using LEGO’s brand to clean up its image as an Arctic oil driller.

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#SB14sd Day 2: Brands, NGOs Acknowledge Challenges, Explore Catalysts for Systemic Change
#SB14sd Day 2: Brands, NGOs Acknowledge Challenges, Explore Catalysts for Systemic Change

9 years ago - After a rousing morning of plenary presentations, the spirit of authenticity, transparency and “reimagining partnership” continued into the afternoon Tuesday as dozens of brands and NGOs discussed strategies, limitations and creative solutions to a range of large-scale issues.