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LEGO

LEGO

LEGO is tagged in 30 assets. Page 2 of 2.
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Trend Briefing: Sustainability Implications of the Sharing Economy

When Airbnb and Uber burst on the scene a few years ago the business world was abuzz with the potential for a new “sharing economy.”Advocates explained how these services would provide people with new ways of making money by utilizing their homes... View More

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Invesment in Offshore Wind Farm Lands Its First Power

The first Borkum Riffgrund 1 wind turbines off the coast of Germany have begun producing electricity. The wind farm will help the LEGO Group reach its goal of being based 100 percent on renewable energy by 2020. ... View More

Article
LEGO Turning Its Attention to Girls with Call to #KeepBuilding

GoldieBlox, the startup behind “Engineering Toys for Girls” and star capital-raiser on Kickstarter, may have blazed a trail by marketing construction toys to girls. But it may be the venerable, and long-criticized, LEGO brand that finally has got... View More

Article
Setting Yourself Up for Failure? The Challenges of Environmental Target-Setting

Companies often set targets for memorable milestones and landmark years, such as 2015 or 2020, as this makes it easier to communicate and refer to them — there are 17 companies in the FTSE 100 that will be held to account in 2015 for meeting the ta... View More

Article
LEGO Ends 50-Year Partnership with Shell After 6M People Campaign to Save the Arctic

Following an extensive multimedia Greenpeace campaign, LEGO published a statement this morning committing to "not renew the co-promotion contract with Shell." ... View More

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Toymakers, Advertisers Encouraging Young Girls to Redefine Gender Roles

The gender divide starts young in our society, with boys and girls generally encouraged to adopt a standard set of acceptable behaviors and preferences from an early age. But a number of companies have recently begun to encourage young girls and wome... View More

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Greenpeace's 'Awesome' Video Plea to LEGO Blocked by YouTube

Greenpeace’s viral video, “LEGO: Everything Is NOT Awesome,” released earlier this week, has apparently been suspended by YouTube due to a copyright claim from Warner Brothers. The environmental organization quickly transferred the film to Vime... View More

Article
Greenpeace Ramps Up LEGO Campaign with Emotional Video

Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called “Everything Is NOT Awesome,” aimed at further illustrating the reasons the toy company should sever its ties with Shell, which Greenpeace conte... View More

Article
Greenpeace to LEGO: 'Shell Is Bad Company'

Greenpeace has launched a campaign urging LEGO to #BlockShell and end its partnership with the oil company, which the NGO contends has been using LEGO’s brand to clean up its image as an Arctic oil driller. ... View More

Article
#SB14sd Day 2: Brands, NGOs Acknowledge Challenges, Explore Catalysts for Systemic Change

After a rousing morning of plenary presentations, the spirit of authenticity, transparency and “reimagining partnership” continued into the afternoon Tuesday as dozens of brands and NGOs discussed strategies, limitations and creative solutions to... View More

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