LEGO

LEGO

LEGO is tagged in 24 stories. Page 2 of 2.
LEGO Ends 50-Year Partnership with Shell After 6 Million People Campaign to Save the Arctic
LEGO Ends 50-Year Partnership with Shell After 6 Million People Campaign to Save the Arctic

5 years ago - Following an extensive multimedia Greenpeace campaign, LEGO published a statement this morning committing to "not renew the co-promotion contract with Shell." The decision comes a month after Shell submitted plans showing it’s once again gearing up to drill in the melting Arctic next year.

Toymakers, Advertisers Encouraging Young Girls to Redefine Gender Roles
Toymakers, Advertisers Encouraging Young Girls to Redefine Gender Roles

5 years ago - The gender divide starts young in our society, with boys and girls generally encouraged to adopt a standard set of acceptable behaviors and preferences from an early age. But a number of companies have recently begun to encourage young girls and women to forgo limiting gender roles and fulfill their true potential by embracing their strengths and smarts.

Greenpeace's 'Awesome' Video Plea to LEGO Blocked by YouTube
Greenpeace's 'Awesome' Video Plea to LEGO Blocked by YouTube

5 years ago - Greenpeace’s viral video, “LEGO: Everything Is NOT Awesome,” released earlier this week, has apparently been suspended by YouTube due to a copyright claim from Warner Brothers. The environmental organization quickly transferred the film to Vimeo and strongly defended the work as a piece of satire that highlights a subject of significant public interest.The film, made by BAFTA-winning creative agency Don’t Panic, reached over three million views in less than three days. It depicts the Arctic, made of LEGO, being destroyed by an oil spill caused by partner Shell’s drilling in the region.

Greenpeace Ramps Up LEGO Campaign with Emotional Video
Greenpeace Ramps Up LEGO Campaign with Emotional Video

5 years ago - Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called “Everything Is NOT Awesome,” aimed at further illustrating the reasons the toy company should sever its ties with Shell, which Greenpeace contends is putting the delicate Arctic marine environment at risk through its oil drilling.

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