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Levi Strauss & Co.

Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear.

Levi Strauss & Co.

Levi Strauss & Co. is tagged in 89 stories. Page 4 of 5.
Levi's Has Saved 1B Liters of Water Through Its Water<Less Process — Now It's Asking You to Wash Less
Levi's Has Saved 1B Liters of Water Through Its Water<Less Process — Now It's Asking You to Wash Less

5 years ago - Levi Strauss and Co. today announced it has saved one billion liters of water since 2011 through its Water&lt;Less™ process, which reduces the water used in garment finishing by up to 96 percent. This announcement coincides with the release of LS&amp;Co.’s new Product Lifecycle Assessment (LCA), an update on the company’s groundbreaking 2007 study on the environmental impact of its products.

Brands: Why Should It Be Up to Walmart to Tell Us If You Are Sustainable?
Brands: Why Should It Be Up to Walmart to Tell Us If You Are Sustainable?

5 years ago - Walmart recently launched its Sustainability Leaders online shop. While I commend the company’s efforts over the past six years to elevate sustainability as an important attribute of products and their manufacturers, I feel that this launch is a bit misplaced. I am sure that it will be successful in terms of awareness and conversions, and I hope that the intent is genuine, but should Walmart even be the creator of the index? How about an independent organization such as the B Lab? How about the brands themselves?

How England Took Its First Rugby World Cup: A Lesson in Marketing Sustainability
How England Took Its First Rugby World Cup: A Lesson in Marketing Sustainability

5 years ago - On a balmy Sydney night in November 2003, a squad of 31 English rugby players fulfilled their dreams. They won England's first rugby World Cup, led by a brilliant coach, ex IT-leasing company founder, Clive Woodward. Their journey under his leadership can teach us a lot about where we've gone wrong marketing sustainability.

The 2014 Corporate Sustainability Awards: 5 Companies That Bravely and Brilliantly Led the Pack
The 2014 Corporate Sustainability Awards: 5 Companies That Bravely and Brilliantly Led the Pack

5 years ago - 2014 was a year of stunning statistics and some moments of brilliance from a few brands. Unfortunately, most of the numbers were of the gloom and doom variety: warmest year, worst drought, worsening economic inequality — not to mention Ebola, war, and a looming sixth Great Extinction. Was the business community’s response proportionate to the scale of the problems that were revealed? What actions stand out? I have five, admittedly subjective, awards to give out.

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Why Consumer Education Is Vital for Corporate Sustainability Success
Why Consumer Education Is Vital for Corporate Sustainability Success

5 years ago - More and more, big companies have a growing responsibility, not just to help their bottom line, but to promote significant positive behaviors that contribute to a healthier world. That often means going above and beyond company-wide sustainability initiatives — committing to consumer education programs and encouraging audiences to be a part of the responsibility we all bear for protecting the environment.

Levi’s, 49ers Collaborate to Reduce Waste with ‘Field of Jeans’
Levi’s, 49ers Collaborate to Reduce Waste with ‘Field of Jeans’

5 years ago - Sunday, November 2, was not one of the finer days for the San Francisco 49ers, as the team lost a close game to the St. Louis Rams and fell further behind in the NFL playoff chase. But while the score on the field was disappointing for 49er fans, another event that day offered an example of how professional sports teams can partner with brands to raise awareness on how simple acts can do a lot for social good. On that Sunday afternoon, Levi’s and the 49ers partnered on a “Field of Jeans” initiative to highlight progress on both waste diversion and job training.

Levi’s, M&S Among Latest Brands Proving Deforestation Is Out of Style
Levi’s, M&S Among Latest Brands Proving Deforestation Is Out of Style

5 years ago - Fashion Loved by Forest, the campaign spearheaded by Canadian forest conservation nonprofit Canopy that is rallying the fashion industry to commit to deforestation-free materials, continues to gain momentum. Just weeks after announcing the addition of EcoPlanet Bamboo — the largest global developer of certified bamboo plantations on degraded lands, Canopy announced today that Levi Strauss &amp; Co., Marks &amp; Spencer, fashion brand Aritzia, online retailer ASOS, and lifestyle brands Under the Canopy and Portico are joining the initiative.

New Home of SF 49ers to Use 85% Recycled Water
New Home of SF 49ers to Use 85% Recycled Water

6 years ago - Recycled water will account for roughly 85 percent of all water used in Levi’s Stadium — the new home of the San Francisco 49ers — and will be used for irrigation of the field as well as a 27,000-square-foot green roof, flushing toilets and cooling tower make-up water. Inside, the stadium is dual plumbed with recycled water used for flushing toilets.Following final testing by the City of Santa Clara Water and Sewer Utilities, Levi’s Stadium recently was connected to the city’s recycled water system, making it the first stadium in California to utilize the drought-proof water source. The milestone brings the facility one step closer to a Leadership in Energy &amp; Environmental Design (LEED) Gold certification.

The Newest Rule of Green Marketing And Why I've Decided to Help Consumers 'Live Lean'
The Newest Rule of Green Marketing And Why I've Decided to Help Consumers 'Live Lean'

6 years ago - In 1988, my antenna tweaked toward an emerging trend soon to be called ‘green consumerism.’ A hole in the ozone layer was discovered over Antarctica, nightly newscasts tracked the daily wanderings of the Mobro garbage barge, and air pollution clogged views of the Grand Canyon. Among the culprits: consumer products. Alternatives needed to be found for CFCs in aerosols, polystyrene clamshells and disposable diapers. To move existing alternatives off the dusty shelves of health food stores into mainstream supermarkets, marketers needed help shifting messages from ‘saving the planet’ and ‘sparing the daisies’ to the more immediate benefits of ‘saving money’ and ‘protecting health.’So I Joined the Environmental Movement

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Levi's Water<Less Jeans Have Saved 770 Million Liters So Far
Levi's Water<Less Jeans Have Saved 770 Million Liters So Far

6 years ago - In celebration of World Water Day (March 22), Levi Strauss has released new stats about how much water can be saved by changing the way it makes its products: A new infographic illustrates the amount of water the company has saved through the production of its Water&lt;Less jeans collection — designed to reduce the water used in the finishing process by up to 96 percent — and its 100% recycled water standard, a first for the apparel industry.

BBVA, AT&T, GE, Unilever Among Brands Best at Making Sustainability Viral in 2013
BBVA, AT&T, GE, Unilever Among Brands Best at Making Sustainability Viral in 2013

6 years ago - Is 2014 the year that sustainability marketing and communication become a big deal for companies? That’s certainly the impression you could draw judging by Unilever’s recent launch of its Project Sunlight campaign, not to mention Chipotle’s "Scarecrow" film and interactive game along with IKEA’s new sustainability awareness-raising "Wonderful Everyday" campaign.

Burberry Is Latest Apparel Brand to Commit to Eliminate Hazardous Chemicals
Burberry Is Latest Apparel Brand to Commit to Eliminate Hazardous Chemicals

6 years ago - … Or, as Greenpeace refers to its apparent victory: “How to Detox a fashion brand in 14 days, 6 cities and 10,000 tweets.”British luxury fashion brand Burberry has responded to recent allegations by Greenpeace that some of its clothing contains hazardous chemicals by committing to remove all such substances from its operations by 2020.

The Alchemy of Sustainability: 5 Forces That Will Drive More Meaning, Growth and Impact in 2014
The Alchemy of Sustainability: 5 Forces That Will Drive More Meaning, Growth and Impact in 2014

6 years ago - At BBMG, we often use archetypes to help reveal a brand’s true character and provide a North Star for the products, services and experiences it can bring into the world.My favorite is the Alchemist, whose core desire is to search out the fundamental laws of how things work and apply these principles to make things happen. The Alchemist integrates physical, environmental and spiritual elements to spark transformation in people, organizations and our times.In 2014, we see an alchemy of economic, environmental and social values that will bring new opportunities for business and society, and we’ve identified five forces that will advance a more sustainable marketplace:

First I:CO City Initiative Helping San Francisco Achieve Zero Textile Waste
First I:CO City Initiative Helping San Francisco Achieve Zero Textile Waste

6 years ago - I:CO, a leading global, end-to-end solutions provider for the reuse and recycling of clothing, shoes and other textiles, today launches its first-ever I:CO City initiative with the City of San Francisco. The launch creates a public, private and non-profit infrastructure to make it easy, convenient and rewarding for residents and businesses to recycle textile-related items.In alignment with San Francisco’s goal of zero waste by 2020, I:CO will serve as the lead textile collection and processing partner to divert this waste from landfill and give these items new life.

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Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013
Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013

6 years ago - 2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring.

Companies Need a New Game Plan for Chemical Management
Companies Need a New Game Plan for Chemical Management

6 years ago - Consumer products companies are faced with a new chemical agenda. The market expectation has shifted from outdated regulatory compliance to greater ingredient transparency and more stringent health and environmental protection. Companies have traditionally siloed their chemical policies and programs in legal or regulatory departments, but these teams can’t manage the new rules of the game on their own. They need a new framework with an overarching direction and purpose that engages the business to understand, assess, improve and disclose chemical information and hazards. In short, they need a new game plan for chemical management.

Can Aspirationals Help Make Sustainable Consumption Cool?
Can Aspirationals Help Make Sustainable Consumption Cool?

6 years ago - Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, more than one-third of consumers globally (36.4%) identify as Aspirationals, defined by their love of shopping (78%), desire for responsible consumption (92%) and their trust in brands to act in the best interest of society (58%).

Levi Strauss & Co. Unveils New Wellthread Design Process
Levi Strauss & Co. Unveils New Wellthread Design Process

6 years ago - Disposable, fast fashion is the antithesis of sustainability. This week, Levi Strauss &amp; Co. debuted a remedy — the Dockers® Wellthread process for responsible sourcing — at the company’s new innovation lab in San Francisco. This approach combines sustainable design and environmental practices with an emphasis on durable materials and supporting the well-being of the workers who make the garments. Wellthread represents the company's first effort to bring these key elements together into one process.

SAC and Schneider Electric Developing Higg Index 2.0 for Apparel and Footwear Industries
SAC and Schneider Electric Developing Higg Index 2.0 for Apparel and Footwear Industries

7 years ago - Schneider Electric, a global specialist in energy management, has announced that it has teamed with the Sustainable Apparel Coalition (SAC) to develop and implement a dynamic web-based solution for the SAC’s sustainability assessment tool, the Higg Index 2.0. Utilizing Schneider Electric’s sustainability and energy management software platform, StruxureWare™ Resource Advisor, the platform will be a groundbreaking tool for the apparel and footwear industries.

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The North Face Receives EPA Green Power Leadership Award
 The North Face Receives EPA Green Power Leadership Award

7 years ago - The North Face recently became one of eight organizations awarded a 2013 Green Power Leadership Award from the U.S. Environmental Protection Agency (EPA) for its commitment and contribution to helping advance the development of the nation’s voluntary green power market.The award recognizes EPA Green Power Partners who distinguish themselves through purchases of power from a utility green-pricing program or a renewable energy certificate (REC) supplier.The outdoor apparel, equipment and footwear company says it installed a one-Megawatt solar system at its distribution center in Visalia, Calif. and worked closely with its parent company VF Outdoor, Inc., and sister brands Lucy and Jansport, to install a 950-kW system at their new headquarters in Alameda, Calif.

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