Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear.
Levi Strauss & Co.
Levi Strauss, Gap, Autodesk Join 24 Companies Supporting California's Sweeping Clean Energy Bill
8 years ago - Today, 24 companies with a substantial footprint in California, including Ben & Jerry’s, eBay, Gap, Levi Strauss, The North Face and Sungevity, announced their support for SB-350, the “Golden State’s Standard 50-50-50,” that sets new benchmarks for increasing renewable energy and energy efficiency, and decreasing petroleum use by 2030. Their support was communicated in a letter sent to the bill’s author, Senate President pro Tempore, Kevin de León.
Simple, Actionable and Cool: A How-to Guide for Appealing to Our Most Socially Savvy Consumers Yet
8 years ago - Engaging and winning loyalty from consumers has always been the Holy Grail for brands. And with a growing contingent of socially conscious — and socially connected — shoppers expressing a growing preference for responsibly made products from authentically values-driven companies, winning and maintaining that loyalty has become a whole new ballgame.
Levi's Educates the Next Generation, Continues to Innovate Around Water Conservation
8 years ago - More and more companies are beginning to acknowledge the importance of water stewardship to the longevity of their operations, regardless of industry. Consumer-facing brands can have added impact — and have added responsibility — to engage their customers on this critical issue, as well.
Mobilizing Around Climate Action: BICEP's Anne Kelly on Helping Brands Flex Their Advocacy Muscle
8 years ago - Business for Innovative Climate and Energy Policy (BICEP) is the foremost coalition of companies advancing energy and climate legislation in the US. A project of Ceres, BICEP convenes 34 member companies that advocate a low-carbon economy as a path to create jobs and stimulate growth.
Trending: Levi’s, Armani and SurfRider Speak Up for Water Conservation
8 years ago - Among mounting concern over the dire water shortages in California and around the world, several well-known companies are taking matters into their own hands, reducing water in their production processes and educating consumers around water conservation.
#BusinessCase: Gap, H&M, Levi's, Target Mills Save $14.7M Through NRDC's Clean by Design Program
8 years ago - The Natural Resources Defense Council (NRDC) this week announced the stunning latest results of its Clean by Design program, a global model for sustainable manufacturing that is working with multinational apparel brand partners Target, Gap, Levi Strauss and H&M
Levi's Has Saved 1B Liters of Water Through Its Water<Less Process — Now It's Asking You to Wash Less
8 years ago - Levi Strauss and Co. today announced it has saved one billion liters of water since 2011 through its Water<Less™ process, which reduces the water used in garment finishing by up to 96 percent. This announcement coincides with the release of LS&Co.’s new Product Lifecycle Assessment (LCA), an update on the company’s groundbreaking 2007 study on the environmental impact of its products.
Brands: Why Should It Be Up to Walmart to Tell Us If You Are Sustainable?
8 years ago - Walmart recently launched its Sustainability Leaders online shop. While I commend the company’s efforts over the past six years to elevate sustainability as an important attribute of products and their manufacturers, I feel that this launch is a bit misplaced. I am sure that it will be successful in terms of awareness and conversions, and I hope that the intent is genuine, but should Walmart even be the creator of the index? How about an independent organization such as the B Lab? How about the brands themselves?
How England Took Its First Rugby World Cup: A Lesson in Marketing Sustainability
8 years ago - On a balmy Sydney night in November 2003, a squad of 31 English rugby players fulfilled their dreams. They won England's first rugby World Cup, led by a brilliant coach, ex IT-leasing company founder, Clive Woodward. Their journey under his leadership can teach us a lot about where we've gone wrong marketing sustainability.
The 2014 Corporate Sustainability Awards: 5 Companies That Bravely and Brilliantly Led the Pack
8 years ago - 2014 was a year of stunning statistics and some moments of brilliance from a few brands. Unfortunately, most of the numbers were of the gloom and doom variety: warmest year, worst drought, worsening economic inequality — not to mention Ebola, war, and a looming sixth Great Extinction. Was the business community’s response proportionate to the scale of the problems that were revealed? What actions stand out? I have five, admittedly subjective, awards to give out.
Why Consumer Education Is Vital for Corporate Sustainability Success
8 years ago - More and more, big companies have a growing responsibility, not just to help their bottom line, but to promote significant positive behaviors that contribute to a healthier world. That often means going above and beyond company-wide sustainability initiatives — committing to consumer education programs and encouraging audiences to be a part of the responsibility we all bear for protecting the environment.
Levi’s, 49ers Collaborate to Reduce Waste with ‘Field of Jeans’
8 years ago - Sunday, November 2, was not one of the finer days for the San Francisco 49ers, as the team lost a close game to the St. Louis Rams and fell further behind in the NFL playoff chase. But while the score on the field was disappointing for 49er fans, another event that day offered an example of how professional sports teams can partner with brands to raise awareness on how simple acts can do a lot for social good. On that Sunday afternoon, Levi’s and the 49ers partnered on a “Field of Jeans” initiative to highlight progress on both waste diversion and job training.
Levi’s, M&S Among Latest Brands Proving Deforestation Is Out of Style
8 years ago - Fashion Loved by Forest, the campaign spearheaded by Canadian forest conservation nonprofit Canopy that is rallying the fashion industry to commit to deforestation-free materials, continues to gain momentum. Just weeks after announcing the addition of EcoPlanet Bamboo — the largest global developer of certified bamboo plantations on degraded lands, Canopy announced today that Levi Strauss & Co., Marks & Spencer, fashion brand Aritzia, online retailer ASOS, and lifestyle brands Under the Canopy and Portico are joining the initiative.
New Home of SF 49ers to Use 85% Recycled Water
8 years ago - Recycled water will account for roughly 85 percent of all water used in Levi’s Stadium — the new home of the San Francisco 49ers — and will be used for irrigation of the field as well as a 27,000-square-foot green roof, flushing toilets and cooling tower make-up water. Inside, the stadium is dual plumbed with recycled water used for flushing toilets.Following final testing by the City of Santa Clara Water and Sewer Utilities, Levi’s Stadium recently was connected to the city’s recycled water system, making it the first stadium in California to utilize the drought-proof water source. The milestone brings the facility one step closer to a Leadership in Energy & Environmental Design (LEED) Gold certification.
The Newest Rule of Green Marketing And Why I've Decided to Help Consumers 'Live Lean'
9 years ago - In 1988, my antenna tweaked toward an emerging trend soon to be called ‘green consumerism.’ A hole in the ozone layer was discovered over Antarctica, nightly newscasts tracked the daily wanderings of the Mobro garbage barge, and air pollution clogged views of the Grand Canyon. Among the culprits: consumer products. Alternatives needed to be found for CFCs in aerosols, polystyrene clamshells and disposable diapers. To move existing alternatives off the dusty shelves of health food stores into mainstream supermarkets, marketers needed help shifting messages from ‘saving the planet’ and ‘sparing the daisies’ to the more immediate benefits of ‘saving money’ and ‘protecting health.’So I Joined the Environmental Movement
Levi's Water<Less Jeans Have Saved 770 Million Liters So Far
9 years ago - In celebration of World Water Day (March 22), Levi Strauss has released new stats about how much water can be saved by changing the way it makes its products: A new infographic illustrates the amount of water the company has saved through the production of its Water<Less jeans collection — designed to reduce the water used in the finishing process by up to 96 percent — and its 100% recycled water standard, a first for the apparel industry.
BBVA, AT&T, GE, Unilever Among Brands Best at Making Sustainability Viral in 2013
9 years ago - Is 2014 the year that sustainability marketing and communication become a big deal for companies? That’s certainly the impression you could draw judging by Unilever’s recent launch of its Project Sunlight campaign, not to mention Chipotle’s "Scarecrow" film and interactive game along with IKEA’s new sustainability awareness-raising "Wonderful Everyday" campaign.
Burberry Is Latest Apparel Brand to Commit to Eliminate Hazardous Chemicals
9 years ago - … Or, as Greenpeace refers to its apparent victory: “How to Detox a fashion brand in 14 days, 6 cities and 10,000 tweets.”British luxury fashion brand Burberry has responded to recent allegations by Greenpeace that some of its clothing contains hazardous chemicals by committing to remove all such substances from its operations by 2020.
The Alchemy of Sustainability: 5 Forces That Will Drive More Meaning, Growth and Impact in 2014
9 years ago - At BBMG, we often use archetypes to help reveal a brand’s true character and provide a North Star for the products, services and experiences it can bring into the world.My favorite is the Alchemist, whose core desire is to search out the fundamental laws of how things work and apply these principles to make things happen. The Alchemist integrates physical, environmental and spiritual elements to spark transformation in people, organizations and our times.In 2014, we see an alchemy of economic, environmental and social values that will bring new opportunities for business and society, and we’ve identified five forces that will advance a more sustainable marketplace:
First I:CO City Initiative Helping San Francisco Achieve Zero Textile Waste
9 years ago - I:CO, a leading global, end-to-end solutions provider for the reuse and recycling of clothing, shoes and other textiles, today launches its first-ever I:CO City initiative with the City of San Francisco. The launch creates a public, private and non-profit infrastructure to make it easy, convenient and rewarding for residents and businesses to recycle textile-related items.In alignment with San Francisco’s goal of zero waste by 2020, I:CO will serve as the lead textile collection and processing partner to divert this waste from landfill and give these items new life.