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Levi Strauss & Co.

Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear.

Levi Strauss & Co.

Levi Strauss & Co. is tagged in 106 stories. Page 5 of 6.
The Newest Rule of Green Marketing And Why I've Decided to Help Consumers 'Live Lean'
The Newest Rule of Green Marketing And Why I've Decided to Help Consumers 'Live Lean'

10 years ago - In 1988, my antenna tweaked toward an emerging trend soon to be called ‘green consumerism.’ A hole in the ozone layer was discovered over Antarctica, nightly newscasts tracked the daily wanderings of the Mobro garbage barge, and air pollution clogged views of the Grand Canyon. Among the culprits: consumer products. Alternatives needed to be found for CFCs in aerosols, polystyrene clamshells and disposable diapers. To move existing alternatives off the dusty shelves of health food stores into mainstream supermarkets, marketers needed help shifting messages from ‘saving the planet’ and ‘sparing the daisies’ to the more immediate benefits of ‘saving money’ and ‘protecting health.’So I Joined the Environmental Movement

Levi's Water<Less Jeans Have Saved 770 Million Liters So Far
Levi's Water<Less Jeans Have Saved 770 Million Liters So Far

10 years ago - In celebration of World Water Day (March 22), Levi Strauss has released new stats about how much water can be saved by changing the way it makes its products: A new infographic illustrates the amount of water the company has saved through the production of its Water&lt;Less jeans collection — designed to reduce the water used in the finishing process by up to 96 percent — and its 100% recycled water standard, a first for the apparel industry.

New Levi’s Production Process Uses 100% Recycled Water
New Levi’s Production Process Uses 100% Recycled Water

10 years ago - Levi Strauss has developed a process for using 100 percent recycled water in parts of its jeans production — an industry first — to reduce its impact on the world's water resources, the Guardian reports.The process is the result of a new third-party water recycling verification that aims to reduce the impact of garment production on fresh water resources. It is being used in one of the company’s primary Chinese factories, which bleaches, dyes and stonewashes garments to achieve particular looks or feels.

BBVA, AT&T, GE, Unilever Among Brands Best at Making Sustainability Viral in 2013
BBVA, AT&T, GE, Unilever Among Brands Best at Making Sustainability Viral in 2013

10 years ago - Is 2014 the year that sustainability marketing and communication become a big deal for companies? That’s certainly the impression you could draw judging by Unilever’s recent launch of its Project Sunlight campaign, not to mention Chipotle’s &quot;Scarecrow&quot; film and interactive game along with IKEA’s new sustainability awareness-raising &quot;Wonderful Everyday&quot; campaign.

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Burberry Is Latest Apparel Brand to Commit to Eliminate Hazardous Chemicals
Burberry Is Latest Apparel Brand to Commit to Eliminate Hazardous Chemicals

10 years ago - … Or, as Greenpeace refers to its apparent victory: “How to Detox a fashion brand in 14 days, 6 cities and 10,000 tweets.”British luxury fashion brand Burberry has responded to recent allegations by Greenpeace that some of its clothing contains hazardous chemicals by committing to remove all such substances from its operations by 2020.

The Alchemy of Sustainability: 5 Forces That Will Drive More Meaning, Growth and Impact in 2014
The Alchemy of Sustainability: 5 Forces That Will Drive More Meaning, Growth and Impact in 2014

10 years ago - At BBMG, we often use archetypes to help reveal a brand’s true character and provide a North Star for the products, services and experiences it can bring into the world.My favorite is the Alchemist, whose core desire is to search out the fundamental laws of how things work and apply these principles to make things happen. The Alchemist integrates physical, environmental and spiritual elements to spark transformation in people, organizations and our times.In 2014, we see an alchemy of economic, environmental and social values that will bring new opportunities for business and society, and we’ve identified five forces that will advance a more sustainable marketplace:

First I:CO City Initiative Helping San Francisco Achieve Zero Textile Waste
First I:CO City Initiative Helping San Francisco Achieve Zero Textile Waste

10 years ago - I:CO, a leading global, end-to-end solutions provider for the reuse and recycling of clothing, shoes and other textiles, today launches its first-ever I:CO City initiative with the City of San Francisco. The launch creates a public, private and non-profit infrastructure to make it easy, convenient and rewarding for residents and businesses to recycle textile-related items.In alignment with San Francisco’s goal of zero waste by 2020, I:CO will serve as the lead textile collection and processing partner to divert this waste from landfill and give these items new life.

Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013
Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013

10 years ago - 2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring.

Companies Need a New Game Plan for Chemical Management
Companies Need a New Game Plan for Chemical Management

10 years ago - Consumer products companies are faced with a new chemical agenda. The market expectation has shifted from outdated regulatory compliance to greater ingredient transparency and more stringent health and environmental protection. Companies have traditionally siloed their chemical policies and programs in legal or regulatory departments, but these teams can’t manage the new rules of the game on their own. They need a new framework with an overarching direction and purpose that engages the business to understand, assess, improve and disclose chemical information and hazards. In short, they need a new game plan for chemical management.

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Can Aspirationals Help Make Sustainable Consumption Cool?
Can Aspirationals Help Make Sustainable Consumption Cool?

10 years ago - Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, more than one-third of consumers globally (36.4%) identify as Aspirationals, defined by their love of shopping (78%), desire for responsible consumption (92%) and their trust in brands to act in the best interest of society (58%).

Levi Strauss & Co. Unveils New Wellthread Design Process
Levi Strauss & Co. Unveils New Wellthread Design Process

10 years ago - Disposable, fast fashion is the antithesis of sustainability. This week, Levi Strauss &amp; Co. debuted a remedy — the Dockers® Wellthread process for responsible sourcing — at the company’s new innovation lab in San Francisco. This approach combines sustainable design and environmental practices with an emphasis on durable materials and supporting the well-being of the workers who make the garments. Wellthread represents the company's first effort to bring these key elements together into one process.

SAC and Schneider Electric Developing Higg Index 2.0 for Apparel and Footwear Industries
SAC and Schneider Electric Developing Higg Index 2.0 for Apparel and Footwear Industries

10 years ago - Schneider Electric, a global specialist in energy management, has announced that it has teamed with the Sustainable Apparel Coalition (SAC) to develop and implement a dynamic web-based solution for the SAC’s sustainability assessment tool, the Higg Index 2.0. Utilizing Schneider Electric’s sustainability and energy management software platform, StruxureWare™ Resource Advisor, the platform will be a groundbreaking tool for the apparel and footwear industries.

The North Face Receives EPA Green Power Leadership Award
 The North Face Receives EPA Green Power Leadership Award

10 years ago - The North Face recently became one of eight organizations awarded a 2013 Green Power Leadership Award from the U.S. Environmental Protection Agency (EPA) for its commitment and contribution to helping advance the development of the nation’s voluntary green power market.The award recognizes EPA Green Power Partners who distinguish themselves through purchases of power from a utility green-pricing program or a renewable energy certificate (REC) supplier.The outdoor apparel, equipment and footwear company says it installed a one-Megawatt solar system at its distribution center in Visalia, Calif. and worked closely with its parent company VF Outdoor, Inc., and sister brands Lucy and Jansport, to install a 950-kW system at their new headquarters in Alameda, Calif.

Levi's, Unilever, Patagonia Among Companies Calling for Carbon Pollution Standards for New Power Plants
Levi's, Unilever, Patagonia Among Companies Calling for Carbon Pollution Standards for New Power Plants

10 years ago - Nearly two-dozen major U.S. companies and nearly 50 investors with more than $900 billion in collective assets announced their support last week for new carbon pollution standards proposed by the Environmental Protection Agency (EPA) for new power plants. The group, which includes Unilever, Levi Strauss &amp; Co., Symantec, Patagonia, The North Face and the country’s largest public pension fund, CalPERS, urged President Obama to finalize the rule soon and proceed with plans to reduce carbon pollution from existing power plants. The standards are open to public comment.

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Top 20 Videos Shown on the Main Stage at SB'13
Top 20 Videos Shown on the Main Stage at SB'13

10 years ago - Since the end of our SB'13 conference last month, we have received many requests from our community, asking for links to the videos we showed on the main stage. So here are, by popular demand, the 20 most buzzed-about videos aired during the plenary sessions in San Diego, in the order in which they appeared:

Nike, Levi Strauss Publish Updated Hazardous Chemical Plan
Nike, Levi Strauss Publish Updated Hazardous Chemical Plan

10 years ago - Nike, Levi Strauss, H&amp;M and several other members of the Zero Discharge of Hazardous Chemicals Group have committed to publishing a list of chemicals targeted for phase out or research by 2015 as part of a plan to eliminate hazardous chemicals from their supply chains by 2020.

U.S. Brands Slow To Embrace Textile Recycling Are Missing Opportunities
U.S. Brands Slow To Embrace Textile Recycling Are Missing Opportunities

11 years ago - Textile and clothing recycling has always lagged behind the sustainable disposal of other household products such as glass, aluminum and even plastic. The numbers, according to the Environmental Protection Agency, are disturbing.

Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications
Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications

11 years ago - &quot;How will it deliver value?&quot; is a commonly heard response to a proposal for a new sustainability communications campaign.Behind this innocent little phrase is a dangerous assumption that sustainability communications is a separate strand of activity with a message aimed at a hypothetical audience segment of 'greens.'

Nike, North Face, eBay, IKEA, Levi's Among Companies Urging Congress for Climate Regulation
Nike, North Face, eBay, IKEA, Levi's Among Companies Urging Congress for Climate Regulation

11 years ago - As President Obama prepares to unveil his budget for the coming year, 33 multinational companies, including eBay, IKEA, L’Oréal, Nike and Limited Brands, have signed a “Climate Declaration” urging federal policymakers to take action on climate change.

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Levi’s, BBVA, eBay Top Index of Brands Communicating Sustainability Via Social Media
Levi’s, BBVA, eBay Top Index of Brands Communicating Sustainability Via Social Media

11 years ago - Levi Strauss, BBVA, eBay, Danone and General Electric made the top five of the SMI-Wizness Social Media Sustainability Index 2012, an annual review examining how major firms use social media to communicate sustainability and corporate social responsibility.