Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear.
Kicking off Wednesday, the third day of the SB’14 San Diego conference, business leaders, social entrepreneurs, business disruptors and innovators presented a full morning of business challenges and opportunities to attendees gathered in the Paradi... View More
In 1988, my antenna tweaked toward an emerging trend soon to be called ‘green consumerism.’ A hole in the ozone layer was discovered over Antarctica, nightly newscasts tracked the daily wanderings of the Mobro garbage barge, and air pollution cl... View More
In celebration of World Water Day (March 22), Levi Strauss has released new stats about how much water can be saved by changing the way it makes its products: A new infographic illustrates the amount of water the company has saved through the product... View More
Levi Strauss has developed a process for using 100 percent recycled water in parts of its jeans production — an industry first — to reduce its impact on the world's water resources, the Guardian reports.The process is the result of a new third-pa... View More
Is 2014 the year that sustainability marketing and communication become a big deal for companies? That’s certainly the impression you could draw judging by Unilever’s recent launch of its Project Sunlight campaign, not to mention Chipotle’s &qu... View More
… Or, as Greenpeace refers to its apparent victory: “How to Detox a fashion brand in 14 days, 6 cities and 10,000 tweets.”British luxury fashion brand Burberry has responded to recent allegations by Greenpeace that some of its clothing contains... View More
At BBMG, we often use archetypes to help reveal a brand’s true character and provide a North Star for the products, services and experiences it can bring into the world.My favorite is the Alchemist, whose core desire is to search out the fundamenta... View More
I:CO, a leading global, end-to-end solutions provider for the reuse and recycling of clothing, shoes and other textiles, today launches its first-ever I:CO City initiative with the City of San Francisco. The launch creates a public, private and non-p... View More
2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring. ... View More
Consumer products companies are faced with a new chemical agenda. The market expectation has shifted from outdated regulatory compliance to greater ingredient transparency and more stringent health and environmental protection. Companies have traditi... View More
Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumpt... View More
Disposable, fast fashion is the antithesis of sustainability. This week, Levi Strauss & Co. debuted a remedy — the Dockers® Wellthread process for responsible sourcing — at the company’s new innovation lab in San Francisco. This approach c... View More
Schneider Electric, a global specialist in energy management, has announced that it has teamed with the Sustainable Apparel Coalition (SAC) to develop and implement a dynamic web-based solution for the SAC’s sustainability assessment tool, the Higg... View More
The North Face recently became one of eight organizations awarded a 2013 Green Power Leadership Award from the U.S. Environmental Protection Agency (EPA) for its commitment and contribution to helping advance the development of the nation’s volunta... View More
Nearly two-dozen major U.S. companies and nearly 50 investors with more than $900 billion in collective assets announced their support last week for new carbon pollution standards proposed by the Environmental Protection Agency (EPA) for new power pl... View More
Since the end of our SB'13 conference last month, we have received many requests from our community, asking for links to the videos we showed on the main stage. So here are, by popular demand, the 20 most buzzed-about videos aired during the plenary ... View More
Nike, Levi Strauss, H&M and several other members of the Zero Discharge of Hazardous Chemicals Group have committed to publishing a list of chemicals targeted for phase out or research by 2015 as part of a plan to eliminate hazardous chemicals fr... View More
Textile and clothing recycling has always lagged behind the sustainable disposal of other household products such as glass, aluminum and even plastic. The numbers, according to the Environmental Protection Agency, are disturbing. ... View More
"How will it deliver value?" is a commonly heard response to a proposal for a new sustainability communications campaign.Behind this innocent little phrase is a dangerous assumption that sustainability communications is a separate strand of... View More
As President Obama prepares to unveil his budget for the coming year, 33 multinational companies, including eBay, IKEA, L’Oréal, Nike and Limited Brands, have signed a “Climate Declaration” urging federal policymakers to take action on climate... View More