6 months ago
- A growing breed of fashion brands has adopted social purpose to propel their business models. They are transitioning themselves and the entire industry to be a force for good in the world. And that’s fashionable.
2 years ago
- What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and reports published recently that seek to analyze their preferences and intentions.
This obsession with Gen Z is understandable — after all, this new generation of consumers already are two billion strong and have a combined $44 billion in purchasing power.
2 years ago
- Procter & Gamble, a multi-national consumer goods corporation which specialises in cleaning agents, personal care and hygiene products, and has operations in approximately 70 countries worldwide. The company has been working to incorporate circularity into their supply chain for many years, and indeed, P&G's focus on waste has allowed their global facilities to successfully divert over 5 million tonnes of would be waste from landfills since 2008. They have recently announced their Ambition 2030 for the decade ahead which includes commitments to reduce their supply chain footprint and striving to drive circular solutions.
3 years ago
- Maybe you remember visiting a post office to pick up one of your online purchases and seeing the hundreds, even thousands, of packages going to other shoppers — to be used once and thrown away.
Sure, online purchases need to be individually labelled and protected for transport, so some form of packaging is necessary. But shouldn’t we as environmentally conscious purchasers have a say in how our goods are packaged? And shouldn't sustainably minded brands be able to offer their customers a choice in this matter? Because surely shoppers and brands would choose a returnable, recyclable package for transporting online purchases — especially if it made economic sense.
This is where RePack comes in.
4 years ago
- How do you challenge entrenched patterns of consumption and disposal while growing a fashion business at the same time? Join thinkPARALLAX for a conversation with the founder of MUD Jeans, the upstart Dutch “circular denim” brand that is tearing down the idea that sustainability or the circular economy can’t be fashionable.