We believe that doing less harm is no longer enough. That’s why at MUD Jeans we created a circular way of producing jeans.
A growing breed of fashion brands has adopted social purpose to propel their business models. They are transitioning themselves and the entire industry to be a force for good in the world. And that’s fashionable. ... View More
What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and reports published recently that seek to analyze their preferences and intentions. This obsession with Gen Z is understandable — afte... View More
Procter & Gamble, a multi-national consumer goods corporation which specialises in cleaning agents, personal care and hygiene products, and has operations in approximately 70 countries worldwide. The company has been working to incorporate circul... View More
Maybe you remember visiting a post office to pick up one of your online purchases and seeing the hundreds, even thousands, of packages going to other shoppers — to be used once and thrown away. Sure, online purchases need to be individually labelle... View More
How do you challenge entrenched patterns of consumption and disposal while growing a fashion business at the same time? Join thinkPARALLAX for a conversation with the founder of MUD Jeans, the upstart Dutch “circular denim” brand that is tearing ... View More
As leading fashion brands continue their creative battles against textile waste — check out recent innovations by Levi Strauss, H&M and adidas — a new breed of circular clothing disruptor is starting to emerge. These purposeful startups are l... View More