Natura

Natura

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28 Companies, with Total Market Cap Of $1.3T, Rise to New Level of Climate Ambition
28 Companies, with Total Market Cap Of $1.3T, Rise to New Level of Climate Ambition

3 months ago - Ahead of the UN Climate Action Summit in September, companies commit to set 1.5°C climate targets aligned with a net-zero future, challenging governments to match their ambition.

To Market Sustainability, Focus on What Consumers Love, Not What They Hate
To Market Sustainability, Focus on What Consumers Love, Not What They Hate

1 year ago - Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped companies attract consumers who were revolting against the polluting impacts of standard manufacturing practices and products. But doing so ignored what potential customers still wanted, whether a product was sustainable or not: delicious taste, high performance, reliable quality and comfort, and overall satisfaction. Consider the ominous ads for the first Prius, which started running in 2001. The only virtue they extolled was fuel efficiency, and portrayed oil drills as monsters.

Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife
Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife

1 year ago - Last year, the Sustainable Brands community gathered around the world throughout the year to share insights on how they – and their customers – were “redefining the good life.” This year, the conversation has progressed from the ‘what’ to the ‘how’ of designing the sustainable future in which we all want to live.

Nature Your Inspiration for a New Product? Wait a Minute …
Nature Your Inspiration for a New Product? Wait a Minute …

1 year ago - The rise of natural health products and cosmetics has set off a flurry of research and development to discover the next great breakthrough for skin care or for specialized foods that provide an energy boost when you need it most. From shampoos and natural medicines to herbal teas and healthy spreadable fats, Earth’s biodiversity is providing the inspiration for a growing number of consumer goods. What began as luxury products for high-end shoppers have now gone more mainstream, as ingredient-savvy consumers look to natural alternatives in our chemically saturated stores.

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Food for Thought: How Brands, Farmers, Entrepreneurs Are Reshaping Food and Ag
Food for Thought: How Brands, Farmers, Entrepreneurs Are Reshaping Food and Ag

1 year ago - Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into the supply chains, test kitchens, labels and apps behind good food. What’s on your label? How marketing affects food & farming By Marissa Rosen

Transformational Leadership in Action ... and In Transition
Transformational Leadership in Action ... and In Transition

1 year ago - Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into a topic at the heart of all lasting change: Transformational leadership.

Tech, Oil, Auto Industries Top 2018 Global 100 Index of Sustainable Corporations
Tech, Oil, Auto Industries Top 2018 Global 100 Index of Sustainable Corporations

1 year ago - Corporate Knights has released its 14th annual Global 100 list of the most sustainable corporations in the world. Global 100 companies were selected from a pool of 5,994 publicly listed companies representing 22 countries and encompassing all sectors of the economy. Each was evaluated on a set of up to 17 environmental, social and governance indicators relative to their industry peers using publicly available information.

The Body Shop Finds New Home in Purpose-Driven Cosmetics Giant, Natura
The Body Shop Finds New Home in Purpose-Driven Cosmetics Giant, Natura

2 years ago - Earlier this week, French beauty giant L’Oréal announced that it has concluded the sale of The Body Shop to Brazilian sustainable personal care group Natura Cosmeticos.

Sustainability Leaders Daunted, But Willing to Work Together to Help Build ‘The Good Life’
Sustainability Leaders Daunted, But Willing to Work Together to Help Build ‘The Good Life’

2 years ago - This blog is part of the GlobeScan-SustainAbility Leaders Survey 20th anniversary project being conducted by GlobeScan and SustainAbility in partnership with Interface.

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Communicating purpose through brand among top drivers of corporate leadership: new poll of experts
Communicating purpose through brand among top drivers of corporate leadership: new poll of experts

3 years ago - Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership according to the findings of the just-released 2016 Sustainability Leaders Survey by GlobeScan and SustainAbility in partnership with Sustainable Brands.  The Sustainability Leaders Survey tracks expert opinions on the evolution of the sustainability agenda for two decades, along with views on the leaders and institutions most responsible for driving it forward. This is the first edition of the survey since the adoption of the Sustainable Development Goals and the Paris Agreement on climate change in late 2015.

Sustainability Leaders Agree: Integrating Purpose, Brand a Top Driver of Corporate Leadership
Sustainability Leaders Agree: Integrating Purpose, Brand a Top Driver of Corporate Leadership

3 years ago - Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership, according to the findings of the just-released 2016 Sustainability Leaders Survey, by GlobeScan and SustainAbility in partnership with Sustainable Brands, released today at SB’16 San Diego.

7 Trends at the Intersection of Sustainability and Purpose to Watch This Year
7 Trends at the Intersection of Sustainability and Purpose to Watch This Year

3 years ago - There is widespread consensus in the global Sustainable Brands community that purpose is trending in the business world, especially among brands that are looking beyond the next quarter and trying to figure out how to thrive in the middle and long run. Such brands are not only wisely taking actions to future-proof themselves, but are also smartly leveraging a strong zeitgeist of purpose-driven behavior in society in general – that verifiable wave of health-conscious consumers, meaning- and balance-seeking employees, future-focused students and increasingly influential faith-based and spiritual communities.

Natura and Symrise Amazon gain ingredients certification
Natura and Symrise Amazon gain ingredients certification

3 years ago - Natura Cosmeticos and Symrise Amazon have both received Union for Ethical BioTrade (UEBT) certification for ingredients from the Amazon. The UEBT has awarded certification for 40 natural ingredients from the companies confirming the ingredients are ethically sourced from 14 supplier communities in the Brazilian Amazon. Ingredients include: andiroba, maracujá oil, cupuaçu butter and acai pulp. Marcelo Alonso, Director of Sustainability at Natura, said: "We are proud to have gained the UEBT certification for 14 Amazon supplier communities, which further reinforces our commitment to ethical sourcing from this important ecosystem."

COP21: 114 Companies Commit to Set Science-Based Emissions-Reduction Targets, Surpassing Goal
COP21: 114 Companies Commit to Set Science-Based Emissions-Reduction Targets, Surpassing Goal

3 years ago - The Science-Based Targets initiative announced Tuesday that 114 companies have now committed to set emissions-reduction targets in line with what scientists say is necessary to keep global warming below the dangerous threshold of 2 degrees Celsius. The announcement was made at the LPAA Business focus event hosted by Caring for Climate at COP21 in Paris.

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The Power of Positive: New eBook Explores Concept, Practice of Net Positive Movement
The Power of Positive: New eBook Explores Concept, Practice of Net Positive Movement

4 years ago - A new eBook encapsulates the key learnings of a recent week-long digital ThinkTank (virtual dialogue) conducted on the Convetit online engagement platform, which grappled with many of the thorny questions emerging from early practice of Net Positive business.

Climate Week: B Team Reminding Business, World Leaders of Undeniable #BusinessCase for Net Zero
Climate Week: B Team Reminding Business, World Leaders of Undeniable #BusinessCase for Net Zero

4 years ago - Today The B Team, comprised of leaders of some of the world’s largest companies, is calling on governments and businesses alike to aim for net-zero greenhouse-gas emissions by 2050 or before, building upon their February 2015 call to world leaders.A ‘Net-Zero by 2050’ aspiration being adopted by leading companies demonstrates the importance of bold long-term targets, and reinforces what the Leaders of The B Team are asking for from world leaders in the political process at COP21 in Paris.

OK ... Now What? The Future of Natural Capital Accounting Metrics
OK ... Now What? The Future of Natural Capital Accounting Metrics

4 years ago - Natural Capital Accounting (NCA) is an emerging methodology in the private sector, aimed at measuring the dependency and impact of companies on natural systems. NCA helps in quantifying the value of usually intangible assets from nature (such as water, pollination, etc). NCA allows mitigating risks but also identifies opportunities to reduce costs, innovate and become more resilient.

Pope Francis, Universal Sustainability Values and Brand Value Creation
Pope Francis, Universal Sustainability Values and Brand Value Creation

4 years ago - Pope Francis has been creating news in sustainability circles lately and lots of it.Why? Well, it’s not just because his message of peace, simplicity, and pursuit of the common good resonates with millions the world round, but also because his beliefs are uniform and undivided in ways political, corporate, union or community leaders can seldom afford to be: It is within each of us, he says without preaching or scolding, to be better people, more caring, more generous and, of course, more considerate of the environment.

How Can We Scale the B Corp Movement?
How Can We Scale the B Corp Movement?

4 years ago - In an engaging session on Thursday morning, the final day of SB ’15 San Diego, a group of expert panelists discussed the obstacles and opportunities to growing the Certified B corporation movement, and faced some tough questions from the audience on its future.

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The Path to Net Positive: Principles, Practical Models and Progress to Date
The Path to Net Positive: Principles, Practical Models and Progress to Date

4 years ago - Couldn't make ittoSB '15 San Diego?View this session'spresentationhereand catch up onthe week's

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