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NYU Stern School of Business

NYU Stern School of Business is tagged in 4 stories.
The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration
The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration

6 months ago - Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all.

4 Ways to Accelerate Your Business Results on Purpose
4 Ways to Accelerate Your Business Results on Purpose

7 months ago - In State of the Whole Brand 2023, some of the world’s most influential marketers share their unique POVs on whole brand-building and purpose. Here are four ways they suggest you level up your own purpose-driven brand.

Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?
Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?

3 years ago - Next month, GlobeScan’s latest annual, global consumer survey will assess whether the uptick in concern around creating a healthier, more sustainable future that occurred during the pandemic will persist in the longer term.

NYU Stern Research Illustrates ROI for Sustainably Marketed Products
NYU Stern Research Illustrates ROI for Sustainably Marketed Products

5 years ago - Seminal research shows that sustainability is driving market growth in CPGs; products marketed as sustainable grew 5.6x faster than conventionally marketed products, and 3.3x faster than the CPG market.

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