3 months ago - Marketing is becoming inextricable from sustainability. Marketers must collaborate with other departments closely, gather accurate knowledge and work out how to share brand attributes in a humble and credible way.
1 year ago - Maybe before companies spend millions on futuristic high-tech, they should go back to the drawing board and start sketching from a different perspective. Because there is no technology more powerful than the creative mind.
1 year ago - When COVID hit in 2020, tourism frantically tried to carry on, with hygiene at the crux — often by wrapping everything in plastic. As travel struggles to regain its footing, responsibility and sustainability must once again be given priority to futureproof the industry.
2 years ago - If consumers are to embrace sustainable products en masse, they need better information to be able to make an informed choice — and this is where marketeers have a vital role to play.