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TBWA\Paris

TBWA\Paris

TBWA\Paris is tagged in 1 stories.
Beautiful Then, #TooLatergram Now: Photos Compare Former Glory to Current Reality
Beautiful Then, #TooLatergram Now: Photos Compare Former Glory to Current Reality

6 years ago - Is there any better platform than Instagram to turn the jealousy of wanderlust into environmental awareness? Followers scroll through the feeds of travel influencers, admiring the photos of scenic destinations and express their enjoyment with a 'like' and their envy in the comments. The World Wildlife Fund (WWF) and ad agency TBWA\Paris saw this as an opportunity to highlight how many beautiful places are being lost to pollution, clear-cutting and other forms of environmental destruction.