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thinkPARALLAX

thinkPARALLAX

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Article
5 Hacks to Activate Purpose in the Workplace

It should come as no surprise that purpose — defined as your company’s aspirational reason for being beyond profit — plays a key role in the direction of your business on multiple levels. Purpose is an overarching “north star” that serves a... View More

Article
4 Steps to Creating Social Impact Programs That Benefit Communities and Business

Not so long ago, there was a large disconnect between doing good and good business. While the idea of corporate social responsibility has been around since the 1960s, businesses have historically approached CSR and sustainability as a “feel good”... View More

Article
The 2 Most Important Pages of Your Sustainability Report

We’ve done a lot of thinking, and writing, over the years about the broad topic of corporate sustainability and citizenship reporting (see here and here for examples). But for this post, I’m going to narrow the focus to what I believe are the two... View More

Article
The Art of Modern Sustainability Communications: How to Embrace an Audience-First Approach

Recent research clearly indicates that today’s stakeholders expect more from companies — they want to purchase from and work for companies that champion sustainability. This shift in attitude is dramatically altering the way that companies conduc... View More

Article
Measuring True Impact: Why Science Is Redefining Our Definition of a Sustainable Company

Big changes for better outcomes Businesses today are realizing that to truly address the environmental and social challenges that affect our world, a major shift is required in the way they produce and market products and services. ... View More

Article
Why There Is No Role for Storytelling in Your Sustainability Report

We recently presented on “The Role of Storytelling in Corporate Reporting” — a subject that many organizations struggle to address properly. Our view on the subject is straightforward: A report is not for storytelling. Very few stakeholders spe... View More

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Stealing Plays: Why Sustainability Communicators Should Be More Like Bill Belichick

Sustainability can be incredibly engaging. The pressing issues of our day demand that humans find new ways of existing – and quickly. Happily, society’s attitudes about sustainability are heading in a positive direction. In recent years, consumer... View More

Article
VIDEO: Guilt-Free Fashion and Coffee with the CEO and Founder of MUD Jeans

How do you challenge entrenched patterns of consumption and disposal while growing a fashion business at the same time? Join thinkPARALLAX for a conversation with the founder of MUD Jeans, the upstart Dutch “circular denim” brand that is tearing ... View More

Article
Addressing the Confusion Around Materiality and Reporting

Both the Security and Exchange Commission’s (SEC) Regulation S-K concept release in April of 2016 and the new GRI G4 guidelines that came into full effect in January 2016 are causing sustainability practitioners to take a long, hard look at the... View More

Article
Discerning Taste: Sustainability Reporting for Evolving Audiences

  Corporate sustainability is no longer a niche subject important only in the minds of a handful of regulators and environmentalists. As our collective understanding of the value of sustainability has grown, new audiences have joined the conversatio... View More

Article
VIDEO: International Paper's Journey to Embedded Sustainability

A candid interview with International Paper Sustainability Manager James McDonald One Fortune 500 Company’s Global Citizenship Transformation ... View More

Article
Why Social Media and Sustainability Should Go Hand in Hand

  Over the last decade, we have seen social media and sustainability play an increasingly important role in the way that businesses conduct and talk about themselves. Together they’ve helped push corporations to new levels of transparency, opened ... View More

Article
thinkPARALLAX style "board meeting" at Sustainable Brands 2016

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Article
Building an Engaged Work Culture: Culture Starts with a Purpose

Over the course of history, factors like politics, geography and economics have shaped the personalities of regions throughout the world – leaving each one with its own distinct and unmistakable flavor. Germans, for example, are systematic, organiz... View More

Article
Powered by Purpose: What Tesla’s Model 3 says about the future of sustainability

Elon Musk finally rolled out his highly-anticipated electric vehicle for the masses – the Tesla Model 3. ... View More

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