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Across the globe, about 50 percent of CO2 emissions are tied to materials — goods that often produce a significant amount of physical and financial waste.
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One of the biggest trends in business for years has been the paperless office. Many brands have taken the digital or paperless office to extremes; social media platform Buffer, for example, does not have a central office, relying on its employees to produce remotely.
While this model is great for sustainability purposes, it isn’t ideal for larger organizations. However, that doesn’t mean that a brand the size of Amazon isn’t capable of going paperless. The conversion simply has to happen differently.
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When it comes to sustainability reporting, companies may feel like they’re in an increasingly uncomfortable public-private vice. On one side, consumers and shareholders are pressuring organizations to be better corporate citizens and increase transparency. Governments are establishing more reporting requirements as well, which will inevitably multiply through initiatives such as the recent Sustainable Innovation Forum at COP21.